Measure more than clicks with the Google tag
Conversion measurement is essential to help you understand your performance and the value you get from Google Ads. To better measure and understand ad performance, set up the Google tag. The Google tag is the foundation of conversion measurement and can help you determine what’s working so you can explore ways to improve your campaign.
What’s conversion measurement?
A conversion occurs when an ad click or other interaction with your ad leads directly to a behavior that’s valuable to you, such as a purchase, phone call, or lead form submission. The Google tag tracks those actions for you so you can verify that your ads are working and driving the actions you want.
Know what’s working so you can refine your strategy
Tracking conversions is important because it shows you how your ads are driving results for your business. Learn which ad assets and campaigns attract the most customers and which ones you should improve to get the best return on your investment.
Ready to take action?
Install the Google tag to measure results and get the most from your investment.
Depending on how your website is managed, there are 2 ways to install your Google tag:
- You can manually set up the Google tag if you have access to your website’s HTML code.
- If you use a website builder or content management system (CMS) platform, such as Wix or Wordpress, you can also set up your Google tag without making changes to your code.
