Ads Success Guide: Audience signals

Turn your knowledge into new customers

You know your customers best. Use your customer insights to help Google AI find new customers with audience signals. Share information you already have, like a list of customers, or select custom segments based on their demographics, behavior, and interests.

Add audience signals

How it works

Providing information like your website visitors, audience lists, app user lists, video viewer lists, and customer interests helps Google AI learn about your audience so it can ramp up and deliver results faster.

Why it’s needed

Your inputs help Google AI find your customers wherever they’re browsing and searching. The more info you share, the better it can work to find similar audiences and new ones you might not expect.


Ready to take action?

Enhance Performance Max by adding audience signals.

Add audience signals

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