Boost your ad performance with more assets
Performance Max mixes and matches your assets to deliver top-performing combinations, helping you convert more customers across all Google ads channels including Search, YouTube, Display, Gmail, Discover, and Maps. The more assets you provide, the better your results will be.
What are ad assets?
Assets are the building blocks of your ads—like images, videos, headlines, and more—that come together to create the ad shown to your customers. Add as many assets as possible to help Performance Max deliver the most compelling ad to the right customer at the right time, wherever they’re browsing.
How many ad assets do you need?
When you create or update your campaign, use the Ad Strength tool to see how well your creative assets follow Google’s best practices. A higher Ad Strength means that you have both the right amount and combination of assets to achieve the best results. You should add at least 4 asset types to help attract more potential customers, including a video over 10 seconds long which you can upload or create using existing text and image assets.
Reach the right customers with more assets
Increase the likelihood of conversions by enabling Final URL expansion. This feature automatically directs customers to the most relevant landing page on your site based on their search or browsing behavior, ensuring a seamless and personalized experience.
Ready to take action?
Start driving better results – try these 3 Performance Max asset best practices:
- Add text and image assets.
- Create a video ad for YouTube in minutes with assets you already have.
- Turn on the Final URL expansion feature in your settings.
