Building a robust first-party data strategy has never been more critical than in today’s changing digital privacy landscape. As privacy regulations evolve and technologies shift, we’ve continued to build tools that help advertisers succeed while respecting consumer choice. Our updates to the consent mode API earlier this year added two new parameters that provide more control for consent collection. We’ve heard your need for additional features to preserve accurate measurement and streamline consent management. Today we’re sharing two new tools—Tag Diagnostics and a new consent management set up—to simplify your ability to gather and utilize consented first-party data.
Ensure accurate measurement easily with Google Tag Diagnostics
With the new Tag Diagnostics tool, you can now gain valuable insights into the health of your Google tags directly within Google Tag Manager, Google Ads, and Google Analytics. This in-UI diagnostics feature provides a clear, at-a-glance view of your account health, alerting you to potential issues impacting your measurement and offering guidance on how to fix them. We are making it easier than ever to view your measurement readiness in one place, so you can better build and activate your first-party data.
Tag Diagnostics monitors your website's measurement setup, alerting you to potential issues, such as:
- If a conversion linker tag is necessary to connect your ad data to what actions people take on your website.
- If the commands in your website code are out of order.
- Issues where other websites or pages you own are missing the Google tag.
We will continue to add new diagnostics capabilities, so check back regularly to ensure you're set up for success.
Simplify your consent management setup
To streamline your consent banner and consent mode deployment, we are launching a streamlined solution that integrates with many of our CMP Partners. This integrated CMP setup streamlines consent banner creation and consent mode implementation directly within the Google tag user interface inside of Google Ads, Google Analytics, and Google Tag Manager, significantly reducing friction and complexity. This solution is designed to foster trust and transparency with your EEA users.
The new integrated CMP setup provides:
- In-Product Guidance: Clear instructions tailored to your specific setup.
- CMP Integration: Seamlessly connect with a variety of CMP providers (listed below) or use our guided options.
- Simplified Banner Installation: Implement your chosen banner manually or directly within the Google Tag Manager interface with a few clicks.
Fully-integrated CMPs are available from the following launch partners:
- consentmanager
- Cookiebot by Usercentrics
- iubenda
- Usercentrics
These new features will make implementing consent management a more seamless experience and will help you to build trust with your customers. They will be available in all accounts and will roll out on a gradual basis over the next few weeks.
Build a future with first-party data
These new tools are a continuation of our commitment to helping you thrive in a first-party data-centric world. As the industry evolves, Google will continue to invest in solutions that empower you to gather, understand, and activate your own valuable customer data.
We encourage you to explore Tag Diagnostics and the integrated CMP setup to unlock the full potential of your first-party data strategy.
Posted by Christophe Combette, Director, Product Management
