Google Ads App campaign not running: Certain features used in ad campaigns

Your campaign may be paused if:

  • You’re using certain features, and
  • Your account does not have a good history of policy compliance and positive user engagement

What you can do

To get your ads running again, you'll need to complete one of the following:

  • Complete advertiser verification
  • Link your account to a Manager Account (MCC) with a history of policy compliance

Need something else?

Check other common reasons why your campaign performance is fluctuating.

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