You can now set up Video consideration and reach experiments in just a few clicks, so you can gain insights into how different creative variations affect your campaign performance. Measure the impact of adding or removing assets on key metrics like cost-per-view, cost-per-conversion, and Brand Lift, so you can make data-driven decisions to optimize your creative. Experimenting with your ad creative helps you understand which ad resonates most with your audience, allowing you to optimize your ads for maximum impact.
Streamlined Experiment Setup
Whether you're working with existing or new campaigns, simply choose one as your control arm, and we’ll automatically create a duplicate for your treatment arm. Then, you can easily add or remove assets to your treatment arm to see which version of the campaign drives better results. With flexible confidence intervals, you can start seeing directional results in days, gaining increasing confidence (up to 95% statistical significance) over time.
Accurate Results
Asset tests in Video experiments are designed to help you avoid setup errors, ensuring accurate results from the start. Understand the incremental impact of your different video assets on brand lift, conversions, clicks, view rate, and more. For non-creative tests or experiments with more than two arms, explore our custom experiments option for advanced customization.
Get started with Video experiments in Video Reach and Video View Campaigns and learn more here.
Posted by Amy Yale, Global Product Expert, Video experiments
