You can upgrade your offline conversion imports to improve your ability to track offline conversions. Whether you're currently using offline conversion import (OCI) or considering it, this upgrade is designed for flexibility and ease of use, helping you get better results from your campaigns.
Offline conversion import is a legacy feature and does not have these durable features built-in. It will continue to be supported in Google Ads for the foreseeable future.
Benefits of upgrading your offline conversion import
Your first-party offline data provides valuable insights into conversions that occur outside your online platforms. The Google Ads tag on your website captures crucial information about ad interactions. By combining these two data sources, Google Ads gains a clearer and more accurate view of the customer journey, from the initial ad interaction to the final conversion.
- Enhanced performance: See more accurate conversion reporting compared to standard offline conversion import. This upgrade also enables engaged-view conversions and cross-device conversions.
- Simplified setup: Streamlined tagging and data sharing, utilising the Data Manager make the upgrade process smooth.
- AI-Powered: Leverage Google's AI for improved conversion tracking and smarter bidding.
How to upgrade
Implementation varies depending on what you're measuring and your capabilities. Select your use case below:
| Measure offline conversions (e.g. leads) |
Explore other measurement use cases |
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Measure campaign performance from online ads that lead to offline conversions like phone calls, emails or in-person visits. Enhanced conversions for leads is a simplified measurement solution that allows you to use hashed, first-party user-provided data from your website lead forms for offline lead measurement. |
Learn how to upgrade offline conversions for the following scenarios:
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| Upgrade to enhanced conversions for leads to measure offline conversions from online leads | Upgrade your offline conversions to maximise performance and durability |
