Consider adding the Google tag for complete measurement

Adding the Google tag lets you fully utilize online and offline data sources, providing a complete picture of your first-party data. Learn more.

1. Turn on enhanced conversions for leads

1. In your Google Ads account, click the Goals icon.
2. Click the Conversions drop-down in the section menu.
3. Click Settings
4. Expand the Enhanced conversions for leads drop-down and check the box to turn it on (Select either Google tag or Google Tag Manager as your method)
5. You will be prompted to agree to Customer Data terms if you haven't already.

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2. Configure conversion actions

You have the option to add data to existing conversion actions or to create a new conversion action:

• Upgrade existing offline conversion import action: If you already use offline conversion import, you can implement this upgrade to your existing offline conversion actions. You’ll need to append data to the existing conversion action, we recommend using Data Manager. Currently this upgrade option is available for Direct API, Hubspot, and other Data Manager supported data sources.
• Create new conversion action
  • In your Google Ads account, click the Goals icon.
  • Click the Conversions drop down in the section menu.
  • Click Summary.
  • Click New conversion action.
  • Select Import in the "New conversion action” page.
  • Select CRMs, files, or other data sources and then Track conversions from clicks.
  • In the “Data Source” section, select Connect a new data source

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3. Upload conversion data

Data Manager is the recommended method for robust and simple first-party data importing and activation. It aims to address complexity in activating and maintaining first-party data with point-and-click workflows.

To connect a new data source, or add a new connection to a linked data source:

• Click +Connect Product.
• Follow the steps for your data source, found on this page.

Once you’ve confirmed your import method, prepare your conversion data by following these recommendations. 

To ensure full and accurate conversion reporting, upload all available offline conversion events, including those that might not have come from Google Ads. Use the following identifiers whenever they're available:

Key	Benefit
GCLID (Google Click ID)	Keep importing your existing GCLIDs to connect your offline conversions to specific ad clicks
User-Provided Data	Add user-provided data (email, phone number) to all conversions to benefit from enhanced conversions performance and durability features.
Order ID	Implement a unique event identifier to prevent duplicate conversions from being counted
BRAID (GBRAID & WBRAID)	Add these URL parameters whenever available to maintain conversion reporting in a privacy-safe way

If you can't use the supported connectors, this upgrade is still available by adding the fields above using the Google Ads API

Once you've upgraded your existing offline conversion imports and imported your data, monitor your conversion volume and campaign performance. If you see an increase in conversions, consider a campaign target changes to your CPA or ROAS.

Special use cases

Are you using OCI for the following special use cases or face limitations in what you can share? Refer to the table below on alternatives on the data to share.

Use case or limitation	Recommended Data to Share Reconfigure your existing OCI feed to include these parameters for all conversion events whenever they're available.
In-App Conversions (no tag, consider Google Analytics to your app)	GCLID PII (including unattributed conversions) GBRAID & WBRAID Order ID Conversion environment parameter
Unable to share user-provided data / PII	GCLID GBRAID Order ID
External Attribution	GCLID GBRAID

At a minimum, we recommend adding GBRAID or WBRAID to an existing or new conversion action in all scenarios.

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4. Turn off offline conversion import (if you created a new conversion action)

After the longer of 3 conversion cycles or 4 weeks, swap your new enhanced conversions for leads conversion action to primary and your offline conversion import conversion action to secondary.

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down in the section menu.
3. Click the name of the conversion action you want to disable offline conversion imports for.
4. Click Settings.
5. Under “Offline Conversion Tracking”, click Upload Conversions.
6. Unselect the “Import from external data sources (e.g. CRM)” checkbox.
7. Click Save.

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