Requirements
- The Google & YouTube app from the Shopify app store must be installed.
- You must link an individual Google Ads account and not a manager account (MCC).
Set up Shopify as a data source
Apply a use case now
The following sections walk you through a single procedure to link a data source to a use case. Click on your use case to expand the steps. To link the data source only and apply a use case later, see Apply a use case later.
Customer Match
Note: It’s recommended that you add an audience segment to a connection that you created. You can either set up an audience segment before you link a data source or you can create an audience segment in the final step of setting up a data source.
Open Tools > Data Manager. Select the connection that you just made from 'Connected products' and under 'Usage', click + Add audience segment.
- In Google Ads, open Tools > Shared library > Audience manager .
- Click + Create remarketing list > + Customer list.
- Under Data source, select Connect a new data source.
- If you previously linked a data source from the Data Manager screen that you want to use, select Select an existing source.
- Search and select Shopify from the list of data sources, and then select Direct connection.
- If the Google & YouTube app is already installed, navigate to Google & YouTube under the Sales channels section in Data Manager, and link your Google Ads Account.
- If the Google & YouTube app is not installed, you’ll be prompted to install the app from Data Manager, and then link your Google Ads account within Shopify.
- The Audiences use case will be used by default for Shopify.
- Read and accept the customer data policy, then click Continue.
- From the Select data screen, use the drop-down view to check your existing audience list segments from Shopify.
- Select a single audience list that you want to import data from.
- Note: If you want to select more than one list, create a separate connection by going through the process again.
- Optional: You can also use a single custom compound filter to further slice/dice your audience list. For example, you can create a filter for users who only converted in the last seven days after selecting the 'All Converters' list from Shopify.
- Click Continue.
- To map fields, select the data source fields from the drop-down lists that match the destination fields.
- Optional: Apply transformations to your data.
- From the Review screen, complete your Shopify connection setup.
- Open Tools > Data Manager. Select the connection that you just made from connected products and under Usage, click + Add audience segment.
Learn more about Customer Match and audience segments.
Apply a use case later
In this type of setup, you complete each part of the connection at different times. This can be useful when you are ready to link a data source, but you are not ready to set up your use case – for example, you aren’t ready to create a customer list.
Consider the following scenario:
- Step 1: Dana is an engineer who manages data for your company. Dana sets up the data source to be used for activation in Google Ads. The data source is ready to be associated with a use case.
- Step 2: Mahan is a media specialist who needs to measure audience activation. Mahan creates a customer list and then associates it to the data source that Dana has previously set up, to use that data for Customer Match.
Step 1. Initiate the connection to the data source
Set up a data source and create a connection to be associated with a use case later.
- In Google Ads, click Tools > Data Manager > + Connect Product.
- Under Data source, search and select a data source from the list of products.
- If prompted, select Direct connection.
- Select your use case, read and accept the customer data policy, then click Continue. If you select Audiences, you are prompted to select the data type at this step.
- Enter your data source location and credentials*, then click Next.
- To map fields, select the data source fields from the drop-down lists that match the destination fields.
- Optional: Apply transformations to your data.
- Click Next.
- Enter a name for this connection.
- Optional: Edit connection details.
- Click Finish.
- Optional: Depending on the use case, you may add an audience segment or conversion action to your connection.
To do this, select a connection from one of your connected products and under Usage, click + Add audience segment or + Add conversion action. Learn more about audience segments and how to Create a conversion.
* Use the same credentials and location details for this data source as described in the first part of this article.
Step 2. Complete the connection by applying a use case
- Open the destination you intend to use – for example, begin to create a new customer list or conversion action using the steps from the previous sections. Return to these steps before completing the data source step.
- Under Data source, select Select an existing source.
- Select the data source that was initiated in Step 1 from the list of data sources.
- Continue to follow the remaining steps for your use case in the first part of this article. Note that you will skip further data source-related steps, such as entering credentials, because you completed these previously.
