About Google Ads report generator

The Google Ads report generator uses Google AI to build detailed reports about your campaigns’ performances. By asking specific questions about your campaigns, you can build reports quickly so that you can spend more time analysing patterns and understanding trends. Currently, this feature is only available in English.

How to use the report generator

1. In your Google Ads account, click the Campaigns icon .
2. Click Insights and reports and select 'Report editor'.
3. Click Create report.
4. Click Generate report.
5. Type your question into the text box.
   • You can also click any of three suggested queries listed below the text box. You can get new suggestions by clicking Refresh suggestions.
6. Click Generate to create your report.

Best practices

The Google Ads report generator needs specific prompts to generate detailed reports for you to use. Keep these in mind when creating your prompt to make the best use of the report generator.

• Include date ranges in your prompt to get information about specific days or weeks.
  • Example: 'How are my campaigns doing this week'?
  • Example: 'What are my top performing ad groups'?
• Try to input as much detail as you can in your prompt to get an equally detailed report.
  • Example: 'Which of my search campaigns had the highest conversion rates last month'?
• Simple but to the point prompts can generate a surprising amount of data.
  • Example: 'Who is seeing my ads'?
• Listing the metrics that you want can automate report construction:
  • Example: 'Cost, clicks, conversion value, conversion rate by campaign type'.
  • Example: 'User locations, clicks, impressions'
• Use the suggested prompts to create your own personalised prompts.

Invalid prompts

Sometimes your prompt may not generate a report and instead cause an invalid error message to appear. A prompt may be considered invalid for the many reasons, including the following:

• The prompt may have conflicting metrics or instructions.
• The prompt asks to compare data from other platforms like Google Analytics or Looker studio.
• The prompt asks to update or modify a report (i.e. adding a new column such as adding campaign status, changing the date range, etc.) after the report is already generated
• The prompt may be inappropriate or be unrelated to Google Ads.
• The prompt is too vague.