YouTube’s best in ads is a filterable dashboard that showcases best-in-class creative examples from top-performing video ads on YouTube.
Benefits
- You can view the best performing ads on YouTube from a range of brands similar to yours and get inspiration from the best performing ads. YouTube’s best in ads dashboard is intended to help your creative process by allowing you to better understand what good looks like on YouTube.
- Get results that are filterable by country, region, industry and other filters that match your needs.
- See ad examples based on performance that match your marketing objectives.
- Get fresh examples of top ads on YouTube every 30 days.
How it works
- YouTube’s best in ads methodology is grounded in performance data across views which is measured by view rate, and actions measured by engagement rate for ads on mobile and desktop with a performance look back window of 30 days.
- Information shown on the dashboard can be filtered by region, industry, marketing goal and ad format which allows you to get as high-level or granular as needed.
- Results shown on YouTube's best in ads dashboard dynamically refresh every 30 days. This helps provide you with fresh examples of effective and engaging videos.
- YouTube’s best in ads surfaces videos across desktop and mobile that score highly based on a methodology grounded in actual performance metrics vs. organic, on-platform metrics
Note: As part of our commitment to our users’ privacy, we don’t share the details of this methodology or report on the performance of individual videos.
FAQs
What determines the order in which the ads are displayed?
YouTube’s best in ads is a compilation of top-performing ads and are displayed in no particular order in a dashboard. This means that the ads featured on the dashboard are not stack-ranked. The ads will refresh every 30 days with fresh examples of best performers.
I’m seeing an error message that 'no videos match your criteria'.
Our methodology ensures that only top-performing ads appear in the dashboard, and in this case, no ads passed our threshold. We recommend broadening your search or modifying your filters if you wish to see more examples, otherwise keep checking back as we refresh the ad examples every 30 days.
Why is this dashboard not available in my region?
As of November 2024, the dashboard will feature video examples from the US, UK, Canada, India, Australia and New Zealand. Please check back in 2025 to see if it’s launched in your region.
How do you define drive action and drive views?
Drive action is based on lower-funnel performance metrics like clicks, conversions, etc. Meanwhile, Drive views is based on upper-funnel performance metrics like view rates.
How are top ads defined if no filter for marketing objectives are selected?
If no filters for marketing objectives are selected, top ads from across both categories will be shown instead.
What video ad formats are available in the dashboard?
You can filter results by either in-stream ads or Shorts ads.
How do I share an ad?
To share an ad, click the 'Share' button on the video card. This will copy the ad's URL to your clipboard, which you can then paste into your preferred sharing platform.
I clicked on 'Load more' and got to the end of the ad examples. How do I load more examples?
The number of ads analysed every 30 days is limited and we recommend broadening your search by changing your filters if you wish to see more examples. Otherwise, keep checking back as we refresh the examples every 30 days.
I found an ad that is violating Google’s ad policy. How do I report it?
We do our best to ensure that ads shown on our platform meet Google’s ad policies and guidelines. If you feel that an ad does not adhere to our community policies and guidelines, feel free to report an ad and our team will review it.
