Assets are content pieces that make up your ad with useful business information – giving people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information and more that come together to make up the eventual ad format that is shown to a user.
In order to help you choose the best assets for your ads, the 'Asset coverage' table helps you to find gaps in your assets and fix the gaps that would make the most impact on your account’s Ad strength.
On this page
- Benefits
- How it works
- Navigate to 'Asset coverage' table
- View campaign-specific ad strength improvement details
- Understand 'Asset coverage' table columns
Benefits
The 'Asset coverage' table:
- Provides actionable advice to help you increase your ad strength
- Highlights areas of your ads that have the largest opportunity to reach customers
- Recommends assets to improve your ad strength
How it works
The more headlines and descriptions that you enter, the more opportunities Google Ads has to serve ads that match potential customers’ search queries, which can improve your ad performance.
In order to help you match those queries, the 'Asset coverage' table shows suggestions to improve your assets. The table may also show recommendations to add assets that you aren’t currently using.
Example
Let’s say that you’re running a campaign that currently has two descriptions for a campaign. The 'Asset coverage' table may suggest adding two more descriptions to achieve excellent ad strength.
Instructions
Follow the instructions below to review or edit the 'Asset coverage' table.
Navigate to the 'Asset coverage' table
- In your Google Ads account, Campaigns icon
.
- Click Assets.
- Click the Assets drop-down.
- Select Asset coverage from the 'Table view' drop-down menu.
.View campaign-specific ad strength improvement details
- In your Google Ads account, Campaigns icon
- Click Assets.
- Click the Assets drop-down.
- Select Asset coverage from the 'Table view' drop-down menu.
- From here, select a Campaign.
- Under 'Asset groups', in the ‘Improve your Performance Max asset group’ click View.
- Note: Applying recommended assets is applicable when the asset group does not have excellent ad strength.
- A new column called Ad strength Improvement will be added.
- Click one of the options to be taken to the 'Ad strength' table.
Understand 'Asset coverage' table columns
After you’ve navigated to the 'Asset coverage' table, you’ll be able to review the following details about your campaigns and asset groups:
- Campaign name
- Asset group name
- Cost
- Status (Policy)
- Ad strength score
- Headlines
- Descriptions
- Images
- Videos
- Sitelinks
- Logo
- <CTA> View recommendations
Editable details on your table
To better review and segment your data, you can edit the following details from the 'Asset coverage' table:
| Column | Details |
| Editing columns/Optional columns | View optional columns such as 'Performance' and 'Conversion'. |
| Data range | Change the dates for a view on cost metrics. |
| Filter | Filter for the following columns:
|
| Order | The default view order can be changed. |
| Download | You will be able to download the table. |
| CTA | You will be provided CTAs with recommended assets to improve your ad strength. |
