Help ensure that your ads reach the customers you want by using location and language settings. This article walks you through how to choose these settings for a new campaign.
With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.
Multilingual users may see ads in a different language than they search if Google is confident the user understands the language of the ad. For example, a user who understands English when querying in Spanish for "zapatos azules" can be served an English ad matching with the keyword "blue shoes". Learn more About Language targeting.
Example
Let's say that you own a business in Norway and you've targeted your ads to the country of Norway, and set your target language to Norwegian. This means that your ads can appear on Google for customers in Norway who have set Norwegian as their computer language. Your ads can also appear to them in Norwegian if the user understands Norwegian but may be searching for your product in English.
Instructions
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the plus button
.
- Click + New campaign.
- Choose a campaign type and a goal, then click Continue.
- To target locations, you have the option to:
- Select a location from the listed options...
- Or enter a location in the search box.
- To edit your target language, enter a language in the search box.
- Check the box next to the language that you'd like to target.
- After you choose the rest of your campaign settings, click Save and continue.
Set languages for multiple campaigns at once
To set languages for multiple campaigns at the same time:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the Settings tab.
- Check the box next to any campaigns you want to change.
- From the Edit menu, select Change languages.
- Type a language in the text field, then select the one you want from the list.
- Optional: Click Preview to see how your campaigns’ languages will change.
- Click Apply.
Set location targeting for multiple campaigns at once
To set location targeting for multiple campaigns at the same time:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the Settings tab.
- Check the box next to any campaigns you want to change.
- From the Edit menu, select Change locations. You can take one of the following actions:
- Replace the existing locations of your selected campaigns
- Keep the existing locations while adding new ones.
- Type a location in the text field, then select the one you want from the list.
- Optional: Click Preview to see how your campaigns’ locations will change.
- Click Apply.
