Note: Google Ads location targeting doesn’t determine geographic borders.
Like dining etiquette and power outlets, location target types vary by country. Google Ads allows you to target different types of locations, including postcodes, cities, regions and more. But, bear in mind that some target types aren't available in all countries.
You can also choose to show your ads to people in places of interest, such as airports or universities.
Location target types
Take a look at the chart below to see examples of the location target types available for Google Ads:
| Target type | Examples |
| Airports |
|
| Autonomous community |
|
| Borough |
|
| Canton |
|
| City |
|
| City region |
|
| Congressional district |
|
| Country |
|
| County |
|
| Department |
|
| Nielsen® DMA® (Designated Market Areas) regions |
|
| Governorate |
|
| Municipality |
|
| Areas |
|
| Okrug |
|
| Postcode |
|
| Prefecture |
|
| Province |
|
| Region |
|
| State |
|
| Territory |
|
| TV region |
|
| Union territory |
|
| University |
|
All available location targets
To see the full list of available location targets in Google Ads, including specific countries, cities, regions and more, take a look at the Targets table in our Google Ads API documentation. Here are a few tips for using the table:
- Filter by target type: Locate the dropdown menu above the 'Target Type' heading. Choose the target type that you’d like to use to filter your table. For example, select City then hit Apply to view all cities that can be targeted in Google Ads.
- Filter by country code: Above the Country code heading, enter a country code to see all the location targets available within that country. You can also filter by target type. For example, enter 'FR' as the country code and select City then hit Apply to view all targetable cities in France.
- Sort: Click any column header in the table to sort your results alphabetically by that column. For example, click Name to sort the names alphabetically in the table.
