By the end of Q1 2023, some ad templates such as Single Image Ad and Custom HTML Ad will no longer be supported on Gmail. If you have active campaigns and budget that use these ad templates, you can do either of the following options to keep your ads running:
- Stay within display campaigns: Make sure that you use supported ad templates and formats.
- Move to new campaigns: Depending on your goals, you can choose Discovery campaigns or Performance Max campaigns.
- Discovery campaigns are customisable and can run ads on Gmail, YouTube and Discover feed. Learn more About Discovery campaigns.
- Performance Max campaigns use automation and can run ads across all Google Ads channels. Learn more About Performance Max campaigns.
Display ads capture people’s attention across the Google Display Network’s two million websites and apps. Google Ads gives you several ways to create responsive display ads and custom uploaded display ads. This article describes the size and dimension specifications of ads that you can upload on the Google Display Network. Learn more about how to Upload your own display ads.
Before you begin
Make sure that uploading custom display ads is the best choice for you. If not, you also have the option to create display ads that fit almost anywhere across the Display Network with responsive display ads. If you choose to upload your own ads, you still may want to upload assets to create responsive display ads in the spaces where your custom display ads may not fit. Learn more about how to Create a responsive display ad.
Keep in mind that you can run multiple kinds of ads, not just display ads, from the same Google Ads account and, in some cases, from the same campaign. Learn more About ad formats available in different campaign types.
Specifications
File types |
|
| Formats | GIF, JPG, PNG |
| Max. size | 150 KB |
Ad sizes |
|
| Square and rectangle | |
| 200 × 200 | Small square |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle |
| 336 × 280 | Large rectangle |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper |
| 160 × 600 | Wide skyscraper |
| 300 × 600 | Half-page ad |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner |
| 728 × 90 | Leaderboard |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 300 × 50 | Mobile banner |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner |
| *Animated ads (GIF) | Animation length and speed: Animation length must be 30 seconds or less Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be slower than 5 FPS |
AMPHTML ads
You can build ads with AMP (Accelerated Mobile Pages). AMPHTML ads load faster than regular ads, which makes them ideal for mobile devices. Learn more About AMPHTML ads.
AMPHTML ads created in Google Web Designer
| Dimensions/meta tags |
The dimensions of all AMPHTML ads must be declared with a <meta name="ad.size" content="width=W,height=H">
The supported ad dimensions are the same as those for HTML5. |
| Primary asset zip bundle |
You may upload a ZIP file containing a single HTML document (the "primary asset"), and up to 39 media assets. The total size of the compressed ZIP should not be more than 150KB (153600 B). |
| Primary asset rules | All AMPHTML ads must adhere to the AMPHTML ad format rules. To validate your ads, use the public AMP validator. |
| URLs | All URLs must correspond to assets in the bundle, except for the following three exceptions:
Relative paths must be relative to the primary asset path, mirroring the structure of the ZIP. Absolute paths aren't allowed. |
| Supported AMP components |
<amp-font layout="nodisplay” font-family="My Font" timeout="1000" on-load-add-class="amp-font-class1"></amp-font> <div class="amp-font-class1"></div>
|
| Custom exits | Custom exits, using either <amp-ad-exit> or <a href>, aren't allowed. Your entire ad will be clickable. |
| Disallowed values | Elements should not have any the following class names:
An event action cannot use "AMP" as the event target, as in the following, which is forbidden: <button on="tap:AMP.navigateTo(url='http://google.com')"> <button on="tap:popup.toggleVisibility()"> |
HTML5 ads
You can build interactive and engaging ads for the Google Display Network with HTML5. You can also choose to connect HTML5 ads to your App campaigns. Review the requirements below to determine if HTML5 ads work for you. Learn more About HTML5/Playable ads for App campaigns.
Requirements for using HTML5 ads
You should be able to gain access to HTML5 ads in your Google Ads account once your account has met the following requirements:
- Account has been open for more than 90 days.
- Account has more than £9,000 GBP total lifetime spend.
- Account has a good history of policy compliance.
Bear in mind, that meeting the requirements above doesn’t always guarantee access to HTML5 ads.
If HTML5 ads are unavailable in your account, you can apply for access by filling out the Apply for HTML5 access form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You'll receive an email notification with a status update within seven working days of your application submission.
- Account has a good history of policy compliance.
- Account has a good payment history.
- Account has more than £1,000 GBP total lifetime spend.
To maintain continued access to HTML5 ads, make sure that you don't violate our policies and sustain a good history of policy compliance.
In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.
Make sure that you follow the correct display ads specifications.
If you've already created an HTML5 ad, you can check your ad using the Google Ads HTML5 validator.
File types
Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG
Supported ad sizes |
|
| Square and rectangle | |
| 200 × 200 | Small square |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle |
| 336 × 280 | Large rectangle |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper |
| 160 × 600 | Wide skyscraper |
| 300 × 600 | Half-page ad |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner |
| 728 × 90 | Leaderboard |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 300 × 50 | Mobile banner |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner |
| Supported file size |
1 MB or smaller |
| Ad environment | When creating your ad in Google Web Designer, you must specify the 'Google Ads' environment. |
| Static and dynamic ads |
HTML5 ads can be both static and dynamic. Dynamic ads use information in a data feed to determine which images, text and other information will be shown. To create a dynamic ad, you create an ad using placeholder elements for each piece of image or text that you want to be dynamically generated, then bind data objects to each element. When the data feed changes, the elements that are bound to the data will reflect those changes automatically. |
| Supported components |
|
| Publishing for Google Ads | In Google Web Designer:
|
| Limitations |
|
All other HTML5 ads
Keep in mind that no more than 40 files may be included in a ZIP folder.
Regionally available ad sizes
The following table includes more image ad sizes that you can use, depending on the region where you show your ad.
| Ad type | Dimension | Size limit | Regional use |
|---|---|---|---|
| PL billboard | 750 x 100 | 150 KB | Poland |
| PL double billboard | 750 x 200 | 150 KB | Poland |
| PL triple billboard | 750 x 300 | 150 KB | Poland |
| Vertical rectangle | 240 x 400 | 150 KB | Russia |
| Panorama | 980 x 120 | 150 KB | Sweden |
| Top banner | 930 x 180 | 150 KB | Denmark |
| Triple widescreen | 250 x 360 | 150 KB | Sweden |
| Netboard | 580 x 400 | 150 KB | Norway |
