If you ever want to stop running one or more of your ads, you can remove them. Once you've removed an ad, it will no longer appear in your campaign and it can’t be recovered. However, you can still review past performance of a removed ad. This article explains how to remove ads one at a time or in bulk.
How to remove an ad
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Ads.
- Select the tick box next to the ads that you want to remove.
- Click Remove.
.Bear in mind
Once you remove your ad, you won't be able to re-enable it. However, you can still review the performance of your removed ad by changing the 'Ad status' filter to 'All'. Removed ads will now appear in your statistics table.
How to remove multiple ads
If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads or AdWords Editor. With either product, you can download a spreadsheet, make changes offline, then upload the changes to your account.
Tips
- Are you considering removing poorly performing ads? Follow our recommendations to make high-quality, relevant ads that will perform better and get you results.
- Try pausing your ads rather than removing them. You can pause an ad and create a new one to experiment with different ad text, and compare how well your paused ads perform with your new ads.