Within a Google Ads campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:
Before you begin
While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign
Instructions
How to create a new ad group
To create a new ad group, follow these steps:
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ad groups.
- To create a new ad group, click the plus button
.
How to edit an ad group
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ad groups
- To edit your ad group, hover and click the pencil icon
next to each setting you’d like to make changes to.
next to each setting you’d like to make changes to.