Also known as coupons or vouchers, promotional codes are monetary credit that can be added to an advertiser's account once they meet any necessary criteria. Google or our partners will occasionally offer promotional codes to encourage new advertisers to get started with Google Ads.
How it works
- Most codes need to be applied within 14 days after you first create your Google Ads account.
- Google can't accept or replace expired promotional codes.
- Promotional codes work differently with different payment settings, such as automatic or manual payments.
- To use most promotional codes, your account needs to meet certain criteria. The terms and conditions for each offer vary by promotion, so make sure that you check the details in the promotional material. Learn how to Use your promotional codes.
Explore our guided troubleshooter to learn more about promotional code issues and how to resolve them:
