Filter your view of performance data

Filter your account statistics to search for the data that interests you most, such as keyword text, average cost per click (CPC) or impressions.

This article shows you how to create a custom filter and save it for easy access in the future.

Instructions

In your Google Ads account, click the Campaigns icon .
Click the Campaigns drop-down in the section menu and click on Campaigns or Ad groups.
Click the filter button above the statistics table.
Start typing, or choose the condition of your filter in the drop-down menu that appears.
Click Apply. A description of your filter will appear above the table, and the table’s data will be updated to match your filter.
(Optional) to get just the data you’re looking for, add and remove conditions:
1. To add more filter conditions, click next to an existing condition.
2. To remove a condition, click on a condition, and then click the X button that appears.
To return to an unfiltered view of your table, click the X above the statistics table.
(Optional) To save the filter that you’ve created for later use, click the save button , enter your filter name and click Save.

Filters can help you identify problem areas with keywords, ads or campaign settings that may require action or could be improved.

Here are a few suggested filters you can use to identify specific issues:

Keywords that need your attention
- Low-performing keywords: CTR < X%
- Keywords that don't appear on the first page on average: Avg position > 8
- Keywords with potential problems: Status = Not triggering ads: critical issues
Ads that are not being shown
- Disapproved ads: Approval Status = Disapproved.
Non-cost effective areas
- Higher-cost and lower-performing keywords: Cost > X; Conversion rate < X%

How can we improve it?