See your account history

See your change history

1. In your Google Ads account, hover over the Campaigns icon , then click Change history in the side panel.
2. Under the 'Change overview' tab, you can find four different tabs.
   • By user: Shows the most recent change made to the account, and who made it.
   • By campaign: Shows changes made to a campaign, including the volume of changes in a given period, a summary of the most recent changes and the ability to filter the table by date or user.
   • Performance: Shows an overview of your performance with insight annotations to help them improve.
3. To see changes for a particular date range, select the dates in the upper right-hand corner.
4. To select the scope of the changes that you want to see, use the Views bar on the top. (If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon .)
   Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
   • To see changes for all your campaigns, click All campaigns from the Views bar on the top.
   • To see changes for a particular campaign type, click that campaign type.
   • To see changes for a particular campaign, click the campaign’s name.
5. To see details of a change, click the arrow icon next to the change.
6. Below the 'Change overview' tab, you find counts of different change type filters. Click on individual change types that filter the list below to show only changes from that type.
   • Change type filters: When you click on a filter, you can view a set of secondary filters. The selected filter slides to the left, and you can click on a secondary filter to change the type of filter that is applied. For example, if you click on the 'Date' filter, you can view a set of secondary filters that allow you to filter by date range, day of the week or month.
7. To filter your change history, follow the instructions to filter your view of performance data.

The filter options are:

• Campaign – campaigns that changed
• Ad group – ad groups than changed
• Change type – filter by the type of change made
• User – filter by the user(s) who made changes
• Tool – filter by the tool used to make changes
• Item changed – filter by specific items changed
• Campaign experiment – filter by campaign experiments changed

View performance statistics for only affected campaigns or ad groups

From change history, you can go to a filtered view of your performance statistics to see only the campaigns or ad groups that were affected by selected changes.

1. In your Google Ads account, hover over the Campaigns icon , then click Change history in the side panel.
2. To see changes for a particular date range, select the dates in the upper right-hand corner.
3. To select the scope of the changes that you want to see, use the View bar on the top. (If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon .)
   Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
4. Select the changes that you’re interested in seeing by selecting the tick boxes next to each change.
5. Click Go to to see a drop-down that displays the number of ad groups or campaigns that have changed.
6. Click ad group or campaign to see a filtered list of all campaigns or ad groups that changed.

Undo changes

You can undo most types of changes, as long as they were made in the last 30 days. Undoing reverts the change to its previous state. If there are multiple changes listed in the same row, 'Undo' will undo all of these changes together.

Changes eligible for undo have an option to undo in the 'User/Date & Time' column. If a change can’t be undone, it will say 'Changes can’t be undone' in the 'User/Date & Time' column.

Here's how to undo changes in your account history:

1. On your change history page, identify the row with the set of changes you want to undo.
2. Click Undo in the 'User/Date & Time' column.You’ll see a message confirming that you want to undo the changes.
3. Click Undo.
4. You’ll now see 'Changes undone' in the 'User/Date & Time' column.

Add change history columns to your statistics tables

You can see a tally of the changes made to your account by adding change history columns to your 'Campaigns' and 'Ad groups' pages. To do this, follow the instructions to add or remove columns in your statistics table.

To find change history columns:

1. In your Google Ads account, hover over the Campaigns icon .
2. Click the Campaigns drop-down menu. Click Campaigns, Ad groups or Ads.
3. Click the Columns icon above the statistics table.
4. Click Modify columns. You can find the “Change history” column by scrolling through the list of column types.