If you’d like your ads from a Display campaign to show on YouTube, you can edit your placements and have your ads appear on specific YouTube videos or channels, or on all of YouTube. You can also exclude your ads from appearing with certain video content.
If you're interested in using video ad formats designed for reaching viewers on YouTube and the Display Network, consider creating a Video campaign.
Before you begin
- While it’s not possible to target the YouTube app directly, you can enter 'youtube.com' manually when choosing a placement. You can also create a Discovery campaign to run your ads on the YouTube Home and Watch Next feeds (in addition to the Gmail Promotions and Social tabs and Discover).
- You can only exclude content reactively. For example, if specific videos or channels don’t lead to better conversions for your campaigns, or they aren’t appropriate for your brand, you should consider excluding them.
Note: Display image ads do not serve on YouTube.
Instructions
Add specific YouTube channels and videos
- Sign in to your Google Ads account.
- From the Views bar at the top, select display campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
- Select the name of the campaign that you want to edit.
- Select the name of the ad group where you will add the placements.
- Click the Audiences, keywords and content drop-down in the section menu on the left.
- Click Content, and then click Placements from the page menu on top.
- Select YouTube channels or YouTube videos and search using the search field.
- Click the tick boxes next to each placement that you want to include in your ad group.
- To add multiple placements, click Enter multiple placements at the bottom of the box and enter the video or channel URLs. Click Add x placements when you’re finished (with 'x' being the number of placements that you’re adding).
- Click Save.
Exclude specific YouTube channels and videos
- Sign in to your Google Ads account.
- From the Views bar at the top, select display campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
- Select the name of the campaign that you want to edit.
- Select the name of the ad group where you will exclude the placements.
- Click the Audiences, keywords and content drop-down in the section menu on the left.
- Click Content, and then click Placement exclusions from the page menu on top.
- Click the pencil icon
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- Click Exclude placements.
- Select YouTube channels or YouTube videos and search using the search field.
- Click the tick boxes next to each placement that you want to exclude from the ad group.
- To exclude multiple placements, click Enter multiple placements at the bottom of the box and enter the video or channel URLs. You can exclude up to 10,000 placements per campaign. Click Add x placements when you’re finished (with 'x' being the number of placements that you’re excluding).
- If you created a placement exclusion list, you can also click Use placement exclusion list and then apply the list to the ad group.
- Click Save.
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