Add, edit and copy placements

If you'd like your ads to show on YouTube or Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit.

You can combine multiple content targeting methods (placements, keywords and topics), and your ads will target any of the selected content in your ad group to help you reach a broader audience.

Instructions

Add placements

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Content, then select Placements.
4. Click the pencil icon . If you’re adding placements to a display campaign, click Edit placements after you click the pencil icon .
5. Click Select an ad group, then select an ad group in the campaign that you want to edit.
6. (Display campaigns only) Choose the targeting type for your placements.
   • Targeting (recommended): Narrow the reach of your ad group to the selected audiences.
   • Observation: Don't narrow the reach of your ad group.
7. Select a placement type in the box that appears. Keep in mind that some placement types require you to search by a word, a phrase, a URL or a video ID before you can include the placement type in your ad group:
   • Websites: Place your ads on specific websites. Requires a search in the placement box.
   • YouTube channels: Place your ads on specific YouTube channels. Requires a search in the placement box.
   • YouTube videos: Place your ads on specific YouTube videos. Requires a search in the placement box.
   • Apps: Place your ads in specific apps. Requires a search in the placement box.
   • App categories: Place your ads in specific apps that fit a category (for example, 'Books'). Eligible app stores include the Apple App Store and Google Play. You don’t need to use the search field to narrow down your results if you choose this placement type.
8. Tick the boxes next to the placements that you want to target.
9. (Optional) To enter multiple placements, click Enter in the box, then enter your placement URLs. When you finish, click Add placements.
10. Click Save.

Edit placements

You can pause, enable or remove specific placements, edit placements or edit bids that you’ve set on your placements.

1. Click on the Views bar at the top, click Campaign type.
2. Select Display campaigns or Video campaigns. Click Apply.

2. Select the campaign that you want to edit, then select an ad group in that campaign.
3. Click the Campaigns icon .
4. Click the Audiences, keywords and content drop-down in the section menu.
5. Click Content, then click Placements.
6. Click the tick box next to the placement that you want to edit.
7. Click Edit, then choose how you want to edit the placement:
   • Change the status of a placement: Click Pause, Enable or Remove.
   • Edit bids: Click Change bid adjustments, Change max. CPC bids or Change max. CPM bids.

Copy placements to another ad group (display campaigns only)

After you've set up placements for one ad group, you can copy your placements to other ad groups in display campaigns.

To copy your placements:

1. Click on the Views bar at the top, click Campaign type.
2. Select Display campaigns, and click Apply.

2. Select the campaign that you want to edit, then select an ad group in that campaign.
3. Click the Campaigns icon .
4. Click the Audiences, keywords and content drop-down in the section menu.
5. Click Content, then click Placements.
6. Click the tick box next to the placements that you want to copy.
7. Click Edit.
8. In the 'Edit' menu, click Copy (or Ctrl + C for windows and Cmd + C for mac on your keyboard).

To paste your copied placements:

1. Click on the Views bar at the top, click Campaign type.
2. Select Display campaigns, and click Apply.
3. Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
4. Select the campaign that you want to edit, then select an ad group in that campaign.
5. Click the Campaigns icon .
6. Click the Audiences, keywords and content drop-down in the section menu.
7. Click Content, then click Placements.
8. Click the tick box next to the name of the ad group where you want to paste your placements.
9. In the 'Edit' menu, click Paste (or Ctrl + V for windows and Cmd + V for mac on your keyboard).