Manage a shared budget across campaigns

Set up a shared budget

1. In your Google Ads account, click the Tools icon .
2. Click the Budgets and bidding drop-down in the section menu.
3. Click Shared budgets.
4. Click the plus button .
5. Name your new shared budget and set a budget amount.
6. Add some campaigns to your shared budget (optional).
7. Click Save.

Add campaigns to a shared budget

Apply the budget to any number of campaigns in the account:

1. From the shared budget menu, select a shared budget that you want to apply to campaign(s) in your account.
2. Click the plus button to add relevant campaigns
3. Tick the box next to desired campaigns
4. Click Save.

You can always edit your shared budget by coming back to the Shared library.

Remove a shared budget from a campaign

Because every Google Ads campaign has to have a budget, you can only remove a shared budget if it's not currently being used by any campaigns.

Follow these steps to remove a shared budget from your campaigns and remove it:

1. Go to the Settings page for each campaign that uses the shared budget that you’d like to remove.
2. Click Budget.
3. Under 'Enter the average that you want to spend each day', you should see the shared budget applied to this campaign.
4. Click the 'x' on this shared budget to remove it from this campaign.
5. Click Save.

Repeat the steps above for each campaign that uses the same shared budget.

Remove a budget from the Shared budgets

1. In your Google Ads account, click the Tools icon .
2. Click the Budgets and bidding drop-down in the section menu.
3. Click Shared budgets.
4. Tick the box next to the shared budget that you'd like to remove.
5. Click Edit in the blue bar that appears, and select Remove from the drop-down.

Switching budgets during the day

If you switch from an individual campaign to a shared budget or vice versa in the middle of the day, we will start serving from the time that you switch, as though the campaigns have spent £0 up until that point.