Performance data isn’t available instantly, and some metrics are only updated once a day. Recent account data may not be reflected immediately.
How it works
In most cases, your account statistics (such as clicks, conversions and impressions) are delayed by less than 3 hours. Conversions attributed using attribution models other than 'Last click' are typically delayed up to 15 hours.
However, some metrics and reports take longer to process or are only calculated once a day (rather than on a continuous basis). Daily processing for some of these reports happens at the same local time in all time zones. Factor in your local time zone to determine when these metrics will be ready.
For example, impressions for the previous day will be ready at 3.00 a.m. the next day for every time zone. Other metrics such as demographic reports or reach metrics for the prior day are created daily at 6.00 p.m. Pacific Time. If you're located in New York City (GMT-5), you won't notice an updated demographic report from 1 January until 9.00 p.m. on 2 January, since New York is three hours ahead of the Pacific Time Zone (PT).
The chart below shows when some common statistics and reports will be ready and up-to-date with Sunday’s data in three sample time zones.
| Metric/Report | When your data for Sunday will be ready if you’re in San Francisco (PST). | When your data for Sunday will be ready if you’re in London (GMT). | When your data for Sunday will be ready if you’re in Tokyo (JST). |
|---|---|---|---|
| Most metrics, including: clicks, impressions, search top impression rate, search absolute top impression rate, and conversions (attributed with the “Last click” model) | 3.00 a.m. Mon. | 3.00 a.m. Mon. | 3.00 a.m. Mon. |
| Non-Last Click Conversions (attributed with models other than “Last click”) | 3.00 p.m. Mon. | 3.00 p.m. Mon. | 3.00 p.m. Mon. |
| Automatic placements, geographic and Search terms | 6.00 a.m. Mon. | 6.00 a.m. Mon. | 6.00 a.m. Mon. |
| Search channel: Search auction insights, search impression share, search top impression share, search absolute top-impression share | 4.00 p.m. Mon. | 11.00 p.m. Mon. | 8.00 p.m. Mon. |
| Shopping channel: Shopping auction insights, Shopping impression share | 2.00 a.m. Tues. | 9.00 a.m. Tues. | 6.00 p.m. Tues. |
| Reach metrics | 11.00 a.m. Tues. | 7.00 p.m. Tues. | 6.00 a.m. Wed. |
While most reports and metrics are continuously updated, auction insights, impression share and Search terms are updated a few times a day, and the data in your 'Mobile-friendly click rate' column may be up to 14 days old. If you've made recent updates to one of your landing pages, you may need to wait up to 14 days for those changes to be reflected in the column.
Adjustments
Your metrics may occasionally be updated one or more days after a click occurs. This can happen for a number of reasons, including but not limited to:
- When a conversion occurs days after the initial click
- When we detect invalid traffic that needs to be removed
If adjustments are made to any billable events (for example, clicks) in a subsequent month, they will be listed as billing adjustments.
Comparing data import times of conversions from Google Analytics
Timelines for goals and transactions imported from Google Analytics into Google Ads compared to when Google Ads conversion tracking data will be ready:
| Data type | Last click attribution model | Other attribution models |
|---|---|---|
| Goals and transactions imported from Google Analytics | 12 hours | 24 hours |
| Google Ads conversion tracking data | 3 hours | 15 hours |
