To provide a comprehensive and consolidated view of your audiences and make audience management and optimisation simpler, you’ll find the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments and exclusions is now consolidated in one place. Click the Campaigns iconand open the 'Audiences, keywords and content' tab and click Audiences. You can also easily manage your audiences from this report page. Learn more About audience reporting.
- New terms
We’re using new terms on your audience report and throughout Google Ads. For example, 'audience types' (these include custom, in-market and affinity) are now referred to as audience segments and 'remarketing' is now referred to as 'your data'. Learn more about the Updates to audience terms and phrases.
and open the 'Audiences, keywords and content' tab and click A cornerstone of personalised advertising throughout the online advertising industry is to convey to users how their online browsing activities are used to improve the ads that they see online, and to give people meaningful choices over how that information is used. Google offers users several ways to control the information that's gathered through personalised advertising (formerly known as interest-based advertising).
Here at Google, we strive to give users easy access to and control over the information that's gathered through personalised advertising. Here's what Google offers:
- Visibility and control: Through Ads Settings, signed-in users can view, add and remove the topics that are used to show them personalised ads across the Google Display Network. When showing users personalised ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health. See our Personalised advertising policy.
- Opt-out options: With Ads Settings, users can opt out of personalised ads, including your data segment comprised of your website visitors and app users. This means, however, that they'll probably see advertising that's less relevant across the Google Display Network.
- Education within ads: Users can learn more by clicking the 'Ads by Google', 'Ad Choices' or similar links that they see on ads throughout sites included in the Google Display Network.
As the industry continues to evolve, several groups, including the Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI) and the Internet Advertising Bureau United Kingdom (IAB-UK), have developed guidelines for advertisers, publishers, ad networks and other groups involved in online advertising.
Next steps
- Review your ad settings using Ads Settings
- Learn what to include in your privacy policy for your data segments
- Check Google's public policy blog (English only)
