About the Google Ads Help Centre

Whether you’re a multinational ad agency or a local flower shop, the Google Ads Help Centre can provide you with the information you need to succeed with your online advertising.

This article explains our efforts to create an understandable and useful resource for our advertisers around the world.

Why use the Google Ads Help Centre

Our goal is to make the Google Ads Help Centre understandable and useful to hundreds of thousands of advertisers around the world. We've tried to strike the right balance, giving you the information that you need to effectively run your campaigns without bogging you down with the under-the-bonnet details of a highly complex system.

How the Google Ads Help Centre works

Because our Help Centre isn't written for computer science engineers, these articles shouldn't be used to understand the technical details of any particular component of our systems. The articles are written to provide advertisers with a conceptual, non-technical understanding of how Google Ads works. You can learn more about Google Ads by checking out the articles in each topic, or by typing your question into the search box at the top of the page.

We might personalise the information that you get from the Help Centre based on the account that you're currently signed in to. By personalising the content, we hope to make it easier for you to find the answers that you need, fix problems in your account and make the most out of your advertising efforts.

As part of your Google Ads experience, we may conduct research, testing or experiments that may affect the look and feel of your ads or your campaign performance. During your participation in these experiments, the descriptions and explanations in this Help Centre may not apply to you. For more information about research and testing in Google Ads, learn how Google improves Google Ads.

We work hard to provide practical information for the average advertiser using our ads products. We hope you find this Help Centre useful, and thank you for using Google Ads.

How to share your feedback

We appreciate your feedback on our Help Centre. Let us know how we're doing by rating how helpful each article was at the bottom of the page, or share your opinions and suggestions to help us make our product better. If you have a question about your Google Ads account, learn how to contact us.

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