A web address that was purchased but not thoroughly developed. This web page typically has little or no content because the page is, for example, in development or waiting for a new owner.
- The Google search partner network can contain parked domain sites. As part of the search partner network, a parked domain site can be used to show related search terms relevant to the URL or any content that may be on the page. Clicking on a related search will lead to a page with sponsored search ads. Like all search ads in the Google search partner network, you are charged only when a user clicks on your ad.
- Parked domain sites can be used for a variety of reasons: to reserve a web address for the future, provide some content on a page that would otherwise be blank because its registration expired, or other similar reasons.
- You can use our site and category-exclusion tools to prevent ads from showing where they don't meet your advertising needs.
For advertisers who have parked domains
- Google Ads policy does not allow ads to link to parked domain sites that display only advertising listings and links, and that don't provide the user with unique and valuable content on the landing page domain.
Note: Starting in October 2024, new Google Ads accounts will be automatically opted out of serving ads on parked domains. This means that your campaigns in new accounts that are opted into the search partner network won't appear on parked domains by default. If you'd like your ads to appear on parked domains, simply navigate to the content suitability settings within your new account and opt in.
