Dynamic remarketing: Create a feed for your responsive ads

Some advertisers using standard dynamic ads will begin to notice suggested responsive ads set up in their dynamic campaigns. Until these ads are reviewed and enabled, they'll remain paused. Responsive ads have a streamlined setup process and may help improve the overall performance of dynamic remarketing campaigns.

Existing standard dynamic ads are read-only in the new Google Ads experience, but they'll still serve unless paused by advertisers.

Google Ads Help: Dynamic remarketing simplification - Upload the feed

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

With dynamic remarketing, you'll create a feed of all your products or services along with attributes like unique IDs, images and prices. Using the details from your feed to create responsive ads, dynamic remarketing shows the most relevant information in these ads to people who previously visited your website.

There are different types of feeds for different business types. For example, an airline might create a flights feed. People who visited the airline's website might then notice ads tailored with information about the flights that they searched for, viewed or started to book.

About feeds

Google Ads Help: Dynamic remarketing simplification - Attach feeds to campaigns

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

When you create a feed, you're essentially creating a database of products or services that can be used in your responsive ads. Here are a couple of items that the airline (from the example above) might include in their flights feed:

Destination ID	Flight description	Final URL	Flight price
SFO	Book your flight	http://example.com/flights_SFO	900.00 GBP
BOS	Book your flight	http://example.com/flights_BOS	650.00 GBP

Feeds can be created as a .csv, .tsv, .xls or xlsx file and then uploaded to Google Ads.
Rows are products or services.
Columns are attributes of each item you've listed (such as unique IDs, prices and descriptions) and should match the letters and spaces of their specs. IDs are important to include in your feed because they're used by your Google tag to connect people on your lists with products they viewed.
If you want to add a new column after you've uploaded your feed to Google Ads, you'll need to create a new feed.
For products or services that are available in different markets, create a feed for each language and currency.
'Business data' supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless. 'Business data' doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1 or ISO-8859-1.
There are limits to the number of feeds and feed items per account. Learn more about your Google Ads account limits.

Get feed templates and specs for your business type

There are different types of feeds for different types of businesses and you'll want to choose the type that represents your products or services. The type of feed that you create should match the business type that you selected when creating your dynamic remarketing campaign. Use the 'Custom' feed only if the other business types don't apply to your products or services.

Note:The 'Attribute' headers need to stay as they are in order to ensure feed templates are read properly. Non-English feeds also need to keep their 'Attribute' headers in their original English values in order for the system to recognise them.

Education

Education feed template (download CSV)

Attribute	Specification	Sample values
Programme ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	1255
Location ID matches the event parameter `location_id`	Any sequence of letters and digits. ID sequence (for example programme ID + Location ID, or just Location ID) must be unique.	Manchester
Programme name*	25 characters maximum (12 for double-width languages).	Nursing
School name	25 characters maximum (12 for double-width languages).	MTV School of Nursing
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/nursing
Thumbnail image URL	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/thumbnail.png
Image URL	Same as above.	http://example.com/image.png
Area of study	25 characters maximum (12 for double-width languages).	Health
Programme description	25 characters maximum (12 for double-width languages).	Nursing certification
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Nursing certification; Mountain View
Address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to these specs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. The key must be alphanumeric (letters and numbers only).	{_programme}=nursing;{_type}=certification
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/nursing
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar Programme IDs	String list of recommended Programme IDs to show together with this item.	1275,1285,1255

*Required

**Required if you're not using 'Final URL'.

Flights

Flights feed template (download CSV)

Attribute	Specification	Sample values
Destination ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	PAR
Origin ID matches the event parameter destination	Any sequence of letters and digits. ID sequence (for example, Destination ID + Origin ID) must be unique.	LON
Flight description*	25 characters maximum (12 for double-width languages).	Book your ticket
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/flights
Image URL (Highly recommended)	PNG recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Destination name	25 characters maximum (12 for double-width languages).	Paris
Origin name	25 characters maximum (12 for double-width languages).	London
Flight price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	100.00 GBP
Flight sale price	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for 'Flight sale price' less than values for 'Flight price'.	80.00 GBP
Formatted price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.	Starting at £100.00 £80-100
Formatted sale price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.	On sale for £80.00 £60-80
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_dest}=PAR;{_type}=international
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/flights
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar Destination IDs	String list of recommended Destination IDs to show together with this item.	PAR,LON
Android app link	Adds a deep link for Android in the form of android-app://{package_id}/{scheme}/{host_path}. Description of field: package_id: Application ID as specified in the Android Play Store. scheme: The scheme to pass to the application. Can be http, https or a custom scheme. host_path: Identifies the specific content within your application.	http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234
iOS app link	Adds a deep link for iOS in the form of {scheme}://{host}/{path}. Description of field: scheme: Indicates to iOS which app to open. host: Host to be opened within the app. path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.	exampleApp://content/page
iOS app store ID	This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present.	12345678

*Required

**Required if you're not using 'Final URL'.

Hotels and rentals

Hotels and rentals feed template (download CSV)

Attribute	Specification	Sample values	Can be displayed in ad
Property ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	52639
Property name*	Any sequence of letters and digits. IDs must be unique.	The Grand Hotel
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/hotel
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Destination name	25 characters maximum (12 for double-width languages).	Manchester City Centre
Description (Highly recommended)	25 characters maximum (12 for double-width languages).	Close to City Airport
Price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	100.00 GBP
Sale price	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for 'Sale price' less than values for 'Price'.	80.00 GBP
Formatted price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.	Starting at £100.00 £80-100
Formatted sale price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.	On sale for £80.00 £60-80
Star rating	Must be a number, 1-5.	3
Category	Text	Hotel suite	Content
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Manchester 'Hotels'; Greater Manchester hotels
Address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to thesespecs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_hotelid}=12345;{_type}=resort
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/hotel
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar property IDs	String list of recommended Property IDs to show together with this item.	52639,52640,52641
Android app link	Adds a deep link for Android in the form of android-app://{package_id}/{scheme}/{host_path}. Description of field: package_id: Application ID as specified in the Android Play Store. scheme: The scheme to pass to the application. Can be http, https or a custom scheme. host_path: Identifies the specific content within your application.	http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234
iOS app link	Adds a deep link for iOS in the form of {scheme}://{host}/{path}. Description of field: scheme: Indicates to iOS which app to open. host: Host to be opened within the app. path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.	exampleApp://content/page
iOS app store ID	This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present.	12345678

*Required

**Required if you're not using 'Final URL'.

Jobs

Jobs feed template (download CSV)

Attribute	Specification	Sample values
Job ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	1255
Location ID matches the event parameter `location_id`	Any sequence of letters and digits. ID sequence (Job ID + Location ID, or Location ID only) must be unique.	MTV
Title*	25 characters maximum (12 for double-width languages).	Software engineer
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/jobs
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Subtitle	25 characters maximum (12 for double-width languages).	Level II
Description (Highly recommended)	25 characters maximum (12 for double-width languages).	Use your technical skills
Salary (Highly recommended)	25 characters maximum (12 for double-width languages).	£100,000
Category	Text	Technical
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Software engineering job; Software jobs
Address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to thesespecs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_job}=1234;{_type}=engineering
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/jobs
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar job IDs	String list of recommended Job IDs to show together with this item.	1275,1285,1256

*Required

**Required if you're not using 'Final URL'.

Local deals

Local deals feed template (download CSV)

Attribute	Specification	Sample values
Deal ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	1234
Deal name*	25 characters maximum (12 for double-width languages).	50% off at local grocers
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/deals
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Subtitle	25 characters maximum (12 for double-width languages).	Groceries
Description (Highly recommended)	25 characters maximum (12 for double-width languages).	Save on your weekly bill
Price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	100.00 GBP
Sale price	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for 'Sale price' less than values for 'Price'.	80.00 GBP
Formatted price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.	Starting at £100.00 £80-100
Formatted sale price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.	On sale for £80.00 £60-80
Address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to these specs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Category	Text	Food
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Save groceries coupons; Grocery savings
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_vendor}=LocalGrocer;{_type}=promotion
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/deals
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar deal IDs	String list of recommended local Deal IDs to show together with this item.	1234,1235,1236
Android app link	Adds a deep link for Android in the form of android-app://{package_id}/{scheme}/{host_path}. Description of field: package_id: Application ID as specified in the Android Play Store. scheme: The scheme to pass to the application. Can be http, https or a custom scheme. host_path: Identifies the specific content within your application.	http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234
iOS app link	Adds a deep link for iOS in the form of {scheme}://{host}/{path}. Description of field: scheme: Indicates to iOS which app to open. host: Host to be opened within the app. path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.	exampleApp://content/page
iOS app store ID	This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present.	12345678

*Required

**Required if you're not using 'Final URL'.

Property

Property feed template (download CSV)

Attribute	Specification	Sample values
Listing ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	mtv_12345
Listing name*	25 characters maximum (12 for double-width languages).	Bayswater Bungalow
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/property
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
City name	25 characters maximum (12 for double-width languages).	Mountain View, California
Description (Highly recommended)	25 characters maximum (12 for double-width languages).	3 beds, 2 baths, 1568 sq. ft.
Price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	6,000.00 GBP
Property type	Text	House
Listing type	Text	For sale
Contextual keywords	Text. Use semicolons to separate multiple keywords.	For sale; Houses for sale
Address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer tospecs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_ptype}=condo;{_type}=sale
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/property
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar Listing IDs	String list of recommended Listing IDs to show together with this item.	mtv_12345,mtv_12350,mtv_12355

*Required

**Required if you're not using 'Final URL'.

Retail

You'll need a Google Merchant Center account to create product feeds for your retail business.

Note: For countries where Shopping ads aren't available, Google Merchant Center can't be used to create dynamic remarketing campaigns. Instead, use business data feeds using the 'Custom' business type.

Travel

Travel feed template (download CSV)

Attribute	Specification	Sample values
Destination ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	PAR
Origin ID matches the event parameter origin	Any sequence of letters and digits. ID sequence (for example Destination ID + Origin ID, or just Origin ID) must be unique.	LON
Title*	25 characters maximum (12 for double-width languages).	Book your train ticket
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/travel
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Destination name	25 characters maximum (12 for double-width languages).	Paris
Origin name	25 characters maximum (12 for double-width languages).	London
Price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	100.00 EUR
Sale price	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for 'Sale price' less than values for 'Price'.	80.00 EUR
Formatted price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.	Starting at £100.00 £80-100
Formatted sale price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.	On sale for £80.00 £60-80
Category	Text	Express
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Paris trains; Paris transportation
Destination address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to thesespecs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_dest}= LON;{_type}=international
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/travel
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar Destination IDs	String list of recommended Destination IDs to show together with this item.	PAR,LON
Android app link	Adds a deep link for Android in the form of android-app://{package_id}/{scheme}/{host_path}. Description of field: package_id: Application ID as specified in the Android Play Store. scheme: The scheme to pass to the application. Can be http, https or a custom scheme. host_path: Identifies the specific content within your application.	http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234
iOS app link	Adds a deep link for iOS in the form of {scheme}://{host}/{path}. Description of field: scheme: Indicates to iOS which app to open. host: Host to be opened within the app. path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.	exampleApp://content/page
iOS app store ID	This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present.	12345678

*Required

**Required if you're not using 'Final URL'.

Custom

Custom feed template (download CSV)

Use the 'Custom' feed only if the other business types don't apply to your products or services.

Attribute	Specification	Sample values
ID* matches the `id` parameter of the item object	Any sequence of letters and digits. IDs must be unique and match the values from your Google tag.	Sedan
ID2 matches the event parameter `location_id`	Any sequence of letters and digits. ID sequence (for example ID + ID2, or just ID) must be unique.	Red
Item title*	25 characters maximum (12 for double-width languages).	Mid-size estate
Final URL Upgraded URLs	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/cars
Image URL (Highly recommended)	PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4 MB and 6 million pixels maximum.	http://example.com/image.png
Item subtitle	25 characters maximum (12 for double-width languages).	For sale in Mountain View
Item description (Highly recommended)	25 characters maximum (12 for double-width languages).	Best selling mid-size car
Item category	Text	Estates
Price (Highly recommended)	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point.	20,000.00 GBP
Sale price	Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for 'Sale price' less than values for 'Price'.	15,000.00 GBP
Formatted price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently.	Starting at £20,000.00 £20K £15,000-20,000
Formatted sale price	Any characters. If included in your feed, this attribute is used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently.	On sale for £15,000.00 £15K £12,000-15,000
Contextual keywords	Text. Use semicolons to separate multiple keywords.	Estates; 4 door estates
Item address	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to thesespecs for cities, regions and countries.	Mountain View, CA, USA 123 Boulevard St, Mountain View, CA 94043 41.40338, 2.17403
Tracking template Upgraded URLs	Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL.	{lpurl}?usertype={_user}&ad={_adformatid}&src=google or http://redirect.com?url={lpurl}
Custom parameter Upgraded URLs	Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs.	{_model}=CarModel;{_type}=estate
Destination URL**	Same domain as your website. Begins with 'http://' or 'https://'	http://example.com/cars
Final mobile URL	Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.	http://m.example.com/asp/sp.asp?id=1030
Similar IDs	String list of recommended IDs to show together with this item.	Estate,Red
Android app link	Adds a deep link for Android in the form of android-app://{package_id}/{scheme}/{host_path}. Description of field: package_id: Application ID as specified in the Android Play Store. scheme: The scheme to pass to the application. Can be http, https or a custom scheme. host_path: Identifies the specific content within your application.	http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234
iOS app link	Adds a deep link for iOS in the form of {scheme}://{host}/{path}. Description of field: scheme: Indicates to iOS which app to open. host: Host to be opened within the app. path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present.	exampleApp://content/page
iOS app store ID	This is used to check if the user has the app installed on their device before deep linking. This is recommended if your iOS mobile app landing page offers a better experience than your website landing page and you don't support Universal Links for iOS deep linking. This value is an integer. If this is present, iOS app link must also be present.	12345678

*Required

**Required if you're not using 'Final URL'.

Create and upload a new feed

To get started, create your feed offline as a .csv, .tsv, .xls or xlsx file and then upload it to your account's 'Business data' section. If you're a retail business, use the Google Merchant Center to upload your product feed.

In your Google Ads account, click the Tools icon .
Click Business data.
Click Data feeds on the top.
Click the plus button , go to 'Dynamic ad feed' and then select your business type.
Click Select a file from your computer and attach your feed file.
Click Apply.

Note: Check your feed for any errors after you've uploaded it. Image or address errors may not show up for 3-4 hours.

You can also use the Google Ads API (AdWords API) to get, add, update or remove items in your feed.

Don't use capital letters in your feed because your ads will be disapproved. For example, 'Our New Watch' is allowed, but 'OUR NEW WATCH' wouldn't be allowed.

Your feed, tag and campaign can't use or collect any personal or sensitive information about site or app visitors. Learn more about Google's policies on personalised advertising.

New and updated items in your feed go through an approval process to make sure that they're appropriate for users according to our advertising policies. Items in your feed won't be reviewed until your campaign and ads are enabled and won't be used in your ads until they're approved. Most feed items are reviewed within three working days.

Fix problems with your feed

When an item in your feed isn't available or up to specs, it won't be used in your ads. You may have errors right after you upload your feed. If not, make sure that you check 3–4 hours after your feed has been processed.

To fix items in your feed, first check the specs for your business type (above). You can either directly edit items in your account's 'Business data' section or edit items offline and then upload your feed again to 'Business data'.

Items showing 'Pending review' status

Items can be in pending review after uploading your feed for the following reasons:

Campaign isn't active: To start the data feed policy review, your dynamic remarketing campaign must contain:
- An active account with correct billing information
- An active ad group
- Enabled responsive ads
- An active feed linked to the campaign
This is a new feed: It can take up to four working days (or longer depending on site traffic) for the policy review to be completed.
Items aren't receiving sufficient tag hits: Make sure that the tag is implemented correctly. Learn more about validations and alerts in Google tag.
Note:
- Products with a high number of visits recorded by the Google tag are reviewed first and products with low traffic may take longer to be reviewed.
- Products that haven't ever been visited won't be reviewed.

Errors after uploading your feed

Error message	Issue	How to fix it
Missing required attributes	The feed is missing required attributes (columns).	Add all required attributes (columns).
Invalid attributes	The feed contains unnecessary attributes (columns) that aren't to spec.	Remove unnecessary attributes (columns).
Invalid price format	The price doesn't include the ISO4217 alphabetic currency code.	Add the ISO4217 alphabetic currency code to the price.
Invalid URL	The URL doesn't begin with 'http://' or 'https://'	Add 'http://' or 'https://' to the beginning of the URL.
Invalid contextual keywords	The list of contextual keywords isn't separated by a semicolon .	Separate contextual keywords with semicolons.
Scheduled upload failed	The uploaded feed .csv file is too large.	Upload a .csv file that’s equal to or less than 500 MB in file size.

Errors after your feed has been processed

Error message	Issue	How to fix it
Image not accessible	Our system can't access the image. For example, the server hosting the image may be blocking access or taking too long to allow access.	Host the image in an accessible location.
Invalid image format	The image isn't a standard file type or format.	Convert the image to .PNG, .JPG, .JPEG or .GIF, and save it in RGB colour code with an ICC profile attached.
Invalid image size	The image is too large.	Reduce the image: Recommended image size: 300px by 300px Recommended resolution: 72dpi Maximum file size: 11.4MB Maximum pixel count: 6 million pixels
Invalid address format	The address isn't formatted correctly.	Use one of these formatting methods: City, country Full address with postcode Latitude-longitude in the DDD format Use commas to separate your address. Refer to these specs for cities, regions and countries.
Image not downloaded due to SSL error	Issues with your website's SSL certificate are preventing our system from downloading the image.	Check your SSL certificate with an online tool, or you may choose to switch to URLs that don't use your website's SSL certificate.

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Dynamic remarketing: Create a feed for your responsive ads

In this article:

About feeds

Get feed templates and specs for your business type

Create and upload a new feed

Fix problems with your feed

Items showing 'Pending review' status

Related links

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