![Create a feed [hero image]](http://lh3.googleusercontent.com/R6juFsWr_H1dPwKcWNqmEe6gu1xzgysEQDF-0_Vv81JnrjIwcLO8BjHptOcMLvMfS_I=w895)
Next you'll create a feed, which is a collection of all the products or services that you want to advertise. Rows are products or services. Columns are attributes of each item, such as descriptions and prices. You'll create your feed as a .csv, .tsv, .xls or .xlsx file and then upload it to Google Ads.
Are you a retail business? Use the Google Merchant Centre instead to upload your product feed.
Create and upload a new feed
To get started, create your feed offline as a .csv, .tsv, .xls or xlsx file and then upload it to your account's 'Business data' section. If you're a retail business, use the Google Merchant Center to upload your product feed.
- In your Google Ads account, click the Tools icon
.
- Click Business data.
- From the tabs at the top click Data feeds.
- Click the plus button
and select Dynamic ad feed, then select your business type.
- If you'd like to use a template feed, select Ad customiser data or Page feed to download a template CSV file. Learn more About business data and data feeds
- Click Choose file and attach your feed file.
- Click on Apply.
.
and select Dynamic ad feed, then select your business type.
Note: Check your feed for any errors after you've uploaded it. Image or address errors may not show up for three to four hours. Remember that there is a limit of 100 page feeds per account.
