Manager Accounts (MCC): Share audience segments that include your website visitors and app users

Google ads manager accounts can share tags, segments created from your data (including your website visitors and app users), and combined segments with some, or all, of its Google Ads accounts or sub-manager accounts (other manager accounts). This article explains how you can share your data segments using your manager accounts and other Google Ads accounts.

Before you begin

It’s important to know that manager accounts need permission from individual client accounts (Google Ads accounts) to share data segments created and owned by a client account (detailed in the instructions below). If you have administrative access to the manager account, you will be able to go through the entire process.

Manage segment sharing from your manager account

With the manager account as the owner account for linked sub accounts, you can manage all data segment sharing for these owned sub accounts from within the manager account.

Continuous audience segment sharing

To set up continuous audience sharing in your manager account, follow these steps:

1. Sign into your manager account.
2. Click the Admin icon , then Manager account settings.
3. You’ll find a selection menu for “Continuous audience sharing”. Click on the down arrow .
4. Check the box beside “Add this manager as an audience manager for all sub accounts”. This ensures that all segments shared with or owned by your manager account will be shared with its sub accounts.
5. Click Save.
6. (Optional) Check the box beside “Access and share all audiences from specific sub accounts” to select which specific sub accounts will share lists with your manager account and its linked sub accounts.

   Note: Make sure your manager account is linked to your Google Analytics 4 account, since audiences in Google Analytics 4 don’t have the manager account listed as the owner by default. You can only pull up audiences from client accounts for which the manager account is an owner.

   1. Click on the pencil icon to open the account menu.
   2. Check the box beside all specific sub accounts that should share lists with your manager account.
   3. Click Done.
   4. Click Save.

Common scenarios

• If a manager account shares tags and segments with a client account, the client account will have access to any segments the manager account creates (including future segments).
• If a client account has shared segments with a manager account, the manager account can share those segments with its other client accounts.
• If the Google tag isn't correctly implemented, the tag won't add website visitors to your data segments. This may limit or stop ads from showing. Any client accounts using these segments would be affected. Learn how to troubleshoot your tagging implementation
• If a client account turns off segment sharing, any campaign or ad groups in the other client accounts using the shared segments will stop running and will no longer be visible in your Audience manager.
• If a client account's "Remarketing account" is changed from one manager account to another manager account, the client account will no longer have access to the manager account tag or any segments associated with it. Any ad groups or campaigns in these accounts that were using these segments will stop running as described in the previous paragraph.
• If a manager removes a client account from segment sharing, the client account will lose access to the manager account's tag and segments. If the client account was sharing their own segments, this change would affect ad groups and campaigns in other accounts that are targeting these segments.

Related links

Topic Page Manager Accounts (MCC)

• Manager Accounts (MCC): Table of Content

Audiences and Conversion Tracking

• Share audience segments that include your website visitors and app users
• Cross-Account (MCC) Conversion tracking

Other

• Reach people who visited your site
• Add data segments for website visitors to ad groups