Drive offline sales with online ads

Use the right tools

 

Coins icon

Optimize for total sales using Smart Bidding

  • Smart Bidding for store visits or store sales automatically adjusts your bids based on each user’s unique combination of signals like the time of day, device, query, location and more—all in real time.
    • Assessing and adjusting for these manually is time consuming and impossible to do effectively, even for highly skilled account managers.
  • Use conversion value rules for store visits and store sales to adjust the value of store conversions and have better control over Smart Bidding. This can be particularly useful during the holiday season.

 

Conversion tracking icon

Multiply conversions with Performance Max

  • Depending on your goals, choose between Performance Max campaigns for store goals, or Performance Max campaigns for omnichannel goals.
  • Promote ​​your in-store products by applying your business data feed. You can highlight specific product promotions, new menu items, priority car models, new device launches and more.

 

Gear icon

Promote in-store inventory with Local inventory ads

  • Highlight what makes your shopping experience unique, like your available fulfillment options.
  • If your goal is both local and online success, use Target ROAS (Return on Ad Spend) and store visits to capture intent regardless of whether a customer shops online or offline.

 

 

Mail icon Want advanced Google Ads tips and updates sent right to your inbox? Sign up for the Best Practices newsletter.

Was this helpful?

How can we improve it?
true
Subscribe to our Best Practices newsletter

Sign up for the Google Ads Best Practices newsletter today to get actionable tips, how-to’s, and the latest product updates delivered right to your inbox.

Subscribe here

Search
Clear search
Close search
Google apps
Main menu
11244260066614941360
true
Search Help Center
true
true
true
true
true
73067
false
false
false