Pick your goal

Key idea: Know what success means to you

You select one goal per campaign. This choice is important, because Google Ads uses it to guide your campaign settings options to help you succeed. Here are example best practices:

• If you want to get 2 different results, then set up 2 different campaigns, each with a different marketing goal. For instance, if you want to get leads and win sales, then create one campaign with a Leads goal and one campaign with a Sales goal.

• If your business aims for online sales, consider choosing the Sales goal. Other goals let you set up a campaign that aims to get you Website traffic or Leads (like a customer filling out a form).

• If your business aims for calls only, then set up a call-only campaign.

Learn more about goals.