Use a Shopping campaign to promote a local inventory

Enable local products in your Shopping campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click on the settings icon next to the campaign.
5. Under 'Shopping campaign settings', click the Additional settings.
6. Click Local products.
7. Tick the 'Turn on ads for products sold in local shops' box.
8. Click Save.

Display your local inventory

Your products may appear in ads in a few different ways based on the type of inventory that you submit to Google. You can specify which ad format you want to use for eligible inventory in your Shopping campaign.

	Online only inventory	Multichannel inventory	Local only inventory
When the shopper is near your shop location	Shopping ad	Local inventory ad	Local inventory ad
When the shopper is not near your shop location	Shopping ad	Shopping ad	–

Monitor local channel performance

If you promote products sold in physical shop locations on a local products feed, you can view campaign or ad group level performance reports for your local shopping channel when you segment your reports by click type, channel or channel exclusivity.

Segment by click type

When you segment your report by click type, we’ll show you data for the 4 different click types, defined here:

Name of click type	What it means
Shopping – Product – Online	Click an ad where an online product was shown
Shopping – Product – Local	Click on an ad where a local product was shown
Shopping – Product – Multichannel Local*	Click on the local portion of an ad with two links – one to the local product and one to the online product
Shopping – Product – Multichannel Online*	Click on the online portion of an ad with two links – one to the local product and one to the online product

*This click type is no longer displayed. However, you'll see it in your historical reporting.

Here’s how to view your performance data:

1. In Google Ads, select the campaign that you’re interested in.
2. From either the campaign or ad group view, click the Segment icon.
3. From the drop-down menu, select Click Type.

You may also download a report reflecting one or several segment options after you have added them to your campaign. To do this:

1. Click the three-dot menu on the top right of your screen.
2. Click Download.
3. Select More options.
4. Under Segments, type the names of the segments that you’re interested in.
5. Tick the boxes to include Titles and range and Summary rows.
6. Click Download.

Or, you can use the Reports tab to build a custom report. Learn more about building custom reports

About filters for channel and channel exclusivity

Now that you've enabled local products in your Shopping campaign, you can set up filters or subdivide your inventory by channel and channel exclusivity.

• "Channel" segments products by online or local availability
• "Channel exclusivity" segments products by availability in one of the channels or both
• If you set up an inventory filter for "Channel": "Local shops" and "Channel Exclusivity": "Single-channel", your campaign will include products sold exclusively in local shops, not online.

Segment by channel and channel exclusivity

Here’s how to segment your report by channel or channel exclusivity.

1. In Google Ads, select the campaign that you’re interested in.
2. From either the campaign or ad group view, click Predefined reports (formerly Dimensions).
3. From the Shopping menu, select either 'Shopping – Channel' or 'Shopping – Channel exclusivity'.

Or, you can use the Reports tab to build a custom report. Learn more about building custom reports