Find and edit your experiments

Find your campaign experiments in the Campaign page

1. In your Google Ads account, click the Campaigns icon.
2. Click the Campaigns drop down in the section menu.
3. Click Experiments.
4. Experiments that are listed with campaigns are shown with a flask icon . By pointing your cursor over the “Status” column for the experiment, you can learn whether the experiment is running, along with its start and end dates and budget split with the campaign it was created from.

Find your experiments in the Experiments page (formerly Drafts and Experiments)

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments. In the “All Experiments” table, you’ll view the experiment name, experiment type, status, and start and end dates.
   • If you’re coming from a specific campaign page, you’ll view a table that shows just the experiments for that campaign.
   • If you’re coming from the “All experiments” page, you’ll view a table that shows all experiments next to the campaigns they’re created from. To change this view, click the segments icon in the upper-right corner, and under “Group rows by”, select:
     • None to view your experiments listed in alphabetical order by name.
     • Campaign to view your experiments grouped by campaigns.
   • If you want to use the filter to find an experiment, click the filter icon in the upper-right corner, then choose a filter from the drop-down.

Make changes for experiments

After creating your experiments, you can make the following changes for experiments as necessary.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Experiments.

4. Find and click the name of the experiment. You’ll be able to view the following details for the experiment:

   • Name: The name you’ve chosen for your experiment. To open and make changes to your experiment, click the experiment’s name.
   • Original campaign (visible if None selected for “Row grouping”): The campaign that this experiment was created from.
   • Status: This shows the current stage of your experiment (such as “In progress”, “Complete (Applied)”, and “Scheduled”).
   • Split: The percentage of traffic (and budget) that this experiment shares with its original campaign.
   • Experiment split option: The way you’d like to split your experiment. Either cookie-based split or search-based split. Your experiment will be set by default to the search-based split if you don’t select cookie-split.
   • Start date: The start date for this experiment.
   • End date: The end date for this experiment. You must choose an end date between 2-12 weeks of the start date. The system will prevent you from scheduling an experiment if you don't follow these guidelines.
   Edit details
   Find the name of the experiment. In the table, click the pencil icon next to the following fields:

   • Experiment: The name you've chosen for your experiment.
   • Start date:The start date for this experiment.
   • End date: The end date for this experiment. The initial end date for your experiment must be between 2-12 weeks after the start date. However, you can extend this end date at any time during the experiment, up to a maximum of 12 weeks from the current date. This allows your experiment to run for longer than the initial 12-week period if needed.

   Note: You can't edit the start date of an experiment once the campaign has started running, and its status is set to "In Progress".
   End an experiment
   Find and click the name of the experiment. Click End now on the upper-right of the page. Select End.

   Note: Your experiment will finish at the end date, or you can finish the experiment manually before the end date when you click End now. After the experiment ends, you can't resume it or edit the end date.
   Remove an experiment
   Select the checkboxes next to the experiments you’d like to remove, then click Remove above the table.