Find and edit your experiments

Find your campaign experiments in the Campaign page

1. In your Google Ads account, click the Campaigns icon.
2. Click the Campaigns drop-down in the section menu.
3. Click Experiments.
4. The 'Experiments' page lists various experiment types to optimise your campaigns:
   • These include, but are not limited to, 'Custom experiments', 'Ad variations', 'Performance Max experiments', 'Demand Gen experiments', 'Video Experiments', 'App experiments' and more.

Find your experiments in the Experiments page (formerly Drafts and Experiments)

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Experiments. In the 'All Experiments' table, you’ll see the experiment name, experiment type, status and start and end dates.
   • If you’re coming from a specific campaign page, you’ll view a table that shows just the experiments for that campaign.
   • If you’re coming from the 'All experiments' page, you’ll see a table that shows all experiments next to the campaigns that they’re created from. To change this view, click the segments icon in the upper-right corner, and under 'Group rows by', select:
     • None to view your experiments listed in alphabetical order by name.
     • Campaign to view your experiments grouped by campaigns.
   • If you want to use the filter to find an experiment, click the filter icon in the upper-right corner, then choose a filter from the drop-down.

Make changes for experiments

After creating your experiments, you can make the following changes for experiments as necessary.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Experiments.
4. Find and click the name of the experiment that you want to edit. You can change the name of the experiment by using a pencil icon . Similarly, you can change the start date and the end date of the experiment as well.

Edit details

Find the name of the experiment. In the table, click the pencil icon next to the following fields:

• Experiment: The name that you've chosen for your experiment.
• Start date:The start date for this experiment.
• End date: The end date for this experiment. The initial end date for your experiment must be between 2 – 12 weeks after the start date. However, you can extend this end date at any time during the experiment, up to a maximum of 12 weeks from the current date. This allows your experiment to run for longer than the initial 12-week period if needed.

Note: You can't edit the start date of an experiment once the campaign has started running, and its status is set to 'In Progress'.

End an experiment

Remove an experiment

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Experiments.
4. Click Custom experiments.
5. Select the tick box next to the experiment (for example, Display experiment test) that you’d like to remove.
6. Click the Edit drop-down.
7. Click Remove.