Five mobile advertising strategies

Mobile searches make up more than half of searches on Google.com and for many advertisers, the majority of traffic comes from people on their mobile phones.

But your customers aren't just using their phones to search for your website. Mobile ads can drive calls, app downloads, mobile site visits and more. From creating a mobile website, to counting clicks-to-call, these resources can help you to capture customers on the go.

1. Start with a mobile friendly website

First, you’ll want to have a mobile friendly website. Take a mobile speed test for your website, and review responsive design tips for your specific business goals.
Create an effective mobile site | Test your site

2. Create your mobile ads

You might be wondering, how do I write a 'mobile' ad? For mobile ads, you’ll have a choice between several different types of ads. The most common type are text ads that are optimised to appear on mobile devices, but there are many more.
About mobile ads | Tailor ads for mobile searches

3. Set up targeting for mobile

To make sure your mobile campaigns and ads are showing to people on mobile devices, add mobile-specific targeting. For the Search Network, look for keywords that drove engagement from people on mobile devices.
Find your mobile-first keywords| Showing ads in mobile apps 

4. Bid higher for mobile devices

To automatically bid higher for impressions on mobile devices, set up mobile bid adjustments. This way, your ads are more likely to appear on mobile devices.
Bid like a pro: mobile bid adjustments | Set a mobile bid adjustment

5. Make the most of micro-moments

Once you’ve been running your campaign for a bit, you might want to know how to improve your performance. These resources can help you to focus your business goals and optimise your campaigns. 
An introduction to micro-moments | Create effective mobile ads: Google Best Practices