About price assets

Price assets are currently available in English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Swedish.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. You’ll notice a table with all of your assets. Click the plus icon , then click Price.
5. Choose the level you’d like to add the asset to by using the “Add to” drop-down menu.
6. Enter the price asset’s language, type, currency, and price qualifier.
7. Fill in the header, price, description, and final URL for each of the products or services that you want to feature. You must enter a minimum of 3 items. It’s recommended that you list 5 or more.
   • You don’t need to use a different final URL for each row if you only have one available.
   • Assets can be up to 25 characters per header and 25 characters per description. Your description or header may be shortened for narrower mobile screens.
   • For requirements specific to each type of price asset, consult the next section of this article.
   • Keep in mind that your asset may also sometimes appear without a description.
   • The price you provide may be truncated or rounded for display on mobile. For example, $12,345.67 might show as $12.4K.
8. Click Save to save your new price asset

1. Download the spreadsheet template

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click the “Table” view icon at the top right corner.
5. You’ll notice a table with all your assets. Select Association from the “Table view” drop-down menu.
6. On the top right corner, click the 3-dot icon .
7. Click Upload.
8. Click View templates in the new window that appears to select the spreadsheet format you want to download.

2. Make changes to the spreadsheet

You can add campaign and ad group names where you want to add the asset.

Campaign (required): Enter your campaign name under the “Campaign” field in order to associate your price assets with this campaign. To associate your price asset with multiple campaigns, create several rows with the same content except for the name of the campaign (don't provide multiple campaign names in one row).

Ad group (optional): Enter your ad group name under the “Ad group” field to associate your price assets with this ad group. Note that a campaign name is required if you choose to associate your price asset with an ad group. The ad group must be part of the campaign you choose. To associate your price asset with multiple ad groups, create several rows with the same content except for the name of the ad group (don't provide multiple ad group names in one row).

Language (required): Make sure the “Language” column of your spreadsheet is set to a “value”-type column. Enter en for English.

Type (required): Enter one of the following price asset types:

• Brands
• Events
• Locations
• Neighborhoods
• Product categories
• Product tiers
• Service categories
• Service tiers
• Services

Price qualifier (optional): Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter one of the following:

• From
• Up to
• Average

Tracking template (optional): Leave this option empty if you don’t want to show a tracking template. Insert your tracking template URL.

Specific information for each price asset item you want to showcase (required): Enter the following:

• Item header
• Item final URL
• Item description
• Item price: Enter a number with 2 decimal points and ISO 4217 currency code (for instance, 34.99 USD). If the selected language uses a comma instead of a period to indicate decimal points, use a comma instead (for instance, 34,99 EUR).

Final mobile URL (optional)

Item unit (optional): Leave this option empty if you don’t want to show a price unit. Otherwise, enter one of the following:

• per hour
• per day
• per night
• per week
• per month
• per year

For information about further optional columns to specify scheduling and date ranges, visit Make changes with bulk uploads. Keep in mind that device preference isn’t available for price assets.

3. Upload your spreadsheet to apply and save your changes

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click the “Table” view icon at the top right corner.
5. You’ll notice a table with all of your assets. On the top right corner, click the 3-dot icon.
6. Click Upload.
7. Click View templates in the dialog box that opens to select the spreadsheet format you want to download.
8. Select source from the drop-down menu. Click Preview changes to make sure the changes in your spreadsheet are accurately reflected in your account.
9. If the preview of your changes looks good, click Apply.

You can also upload your price assets in bulk for other languages. Refer to “Add price assets in bulk (in non-English languages)” for all appropriate language values and currency codes to use, along with translated names for each price asset type, price qualifier, and price unit.

1. In your Google Ads account, click the Tools icon .
2. Click Business data.
3. Click the Price Asset Feed you want to edit.
4. Click the columns iconthen choose Modify columns.
5. Expand the “Attributes” option and check "Item ID" (this is required to make an edit).
6. Click Apply.
7. Download the report.
8. Refer to the following steps from the “Edit your data with a spreadsheet” section in the article about Keep your business data updated.
9. Add an additional “Action” column on this report (Values under this column should be “Set” to update and “Remove” to remove an item).
10. Remove columns like “Item status”, “Status”, “Clicks”, “Impr.”, and "Cost” from the spreadsheet.
11. Upload the spreadsheet after making edits to the assets you want by clicking the 3 dots.