Add targeting to your video campaigns

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Audiences.
4. In the 'Demographics' module, select Edit demographics.
5. A pop-up window named 'Select an ad group' will appear. Select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
6. Tick the box next to the specific demographic segment that you want to include in the ad group. You can update these demographic segments:
   • Gender
   • Age
   • Parental status
   • Household income (only available in selected countries)
7. Click Save demographics.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Audiences.
4. In the 'Audience segments' module, select Edit audience segments.
5. Click Ad group from the 'Select level for editing audience segments' list.
6. A pop-up window named 'Select an ad group' will appear. Select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
7. Use the Browse option to find and select the segments that you want to target.
8. Add your affinity or in-market segment to the ad group.
   • For affinity: Under 'What their interests and habits are (Affinity)', tick the box next to each affinity segment that you want to include in the ad group.
   • For in-market: Under 'What they are actively researching or planning (In-market and life events)', tick the box next to each in-market segment that you want to include in the ad group.
9. Click Save.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Audiences.
4. In the 'Audience segments' module, select Edit audience segments.
5. Click Ad group from the 'Select level for editing audience segments' list.
6. A pop-up window named 'Select an ad group' will appear. Select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
7. Use the Browse option to find and select the segments that you want to target.
8. Under 'How they have interacted with your business (Your data and similar segments)', tick the box next to each data or similar segment that you want to include in the ad group.
9. Click Save.

You can add content targeting so that your video ads show with specific placements, topics or keywords.

Placements

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Content, then select Placements.
4. Click the pencil icon .
5. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
6. Select a placement type in the box that appears. Bear in mind that some placement types require you to search by a word, a phrase, a URL or a video ID before you can include the placement type in your ad group:
   • Websites: Place your ads on specific websites. Requires a search in the placement box.
   • YouTube channels: Place your ads on specific YouTube Channels. Requires a search in the placement box. Add or select a minimum of 10 YouTube channels or videos. Otherwise, you won’t be able to save your campaign.
   • Video lineups: Place your ads next to country-specific content for increased local relevance.
   • YouTube videos: Place your ads on specific YouTube videos. Requires a search in the placement box. Add or select a minimum of 10 YouTube channels or videos. Otherwise, you won’t be able to save your campaign.
   • Apps: Place your ads in specific apps. Requires a search in the placement box.
   • App categories: Place your ads in specific apps that fit a category (for example, 'Books'). Eligible app stores include the Apple App Store and Google Play. You don’t need to use the search field to narrow down your results if you choose this placement type.
7. Tick the box next to each placement that you want to target.
8. Click Save

Topics

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Select the video campaign you want to add topics to.
5. Click the Audiences, keywords and content drop-down in the section menu.
6. Click Content, then select Topics.
7. Click the pencil icon .
8. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
9. Tick the box next to each topic that you want to target.
10. Click Save

Keywords

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Select the video campaign you want to add keywords to.
5. Click the Audiences, keywords and content drop-down in the section menu.
6. Click Content, then select display/video keywords.
7. Click on the plus icon .
8. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
9. Add keywords that you want to target.
   • Type or paste your keywords into the box on the left.
   • To get ideas, enter your landing page, a related website, or words or phrases that describe your product or service in the box on the right. Google Ads only shows keyword ideas that are relevant to your business.
10. Click Save.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Locations.
4. Click the pencil icon .
5. Click Select a campaign, then choose the campaign.
6. Add your location (or a radius around a specific location).
   • Location: You can add locations in bulk if you select that option. If not, just enter one location to target. Locations can be cities, postcodes, countries, counties, states, districts, airports or regions.
   • Radius: You can set a target radius for where you want your ads to show. Enter a place name, address or coordinates.
7. Click Save.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Below the 'Campaigns' heading, you'll see three tabs. Click Settings.
5. Tick the box next to the campaign in the table.
6. Select Edit from the blue bar that appears above the table to open a drop-down menu.
7. Select Change languages.
8. Type or select a language.
9. Click Apply.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Below the 'Campaigns' heading, you'll see three tabs. Click Settings.
5. Select the campaign that you want to update.
6. Expand the Additional settings section, then expand the Devices section.
7. Select your device targeting option.
   • Show on all eligible devices (computers, mobile, tablet and TV screens): Show your ads on all eligible devices that support your video campaign type. This is the default setting for device targeting.
   • Set specific targeting for devices: Show your ads on specific devices (for example, only Android devices). You can also add advanced targeting for mobile devices (such as targeting by operating system, device models and wireless network provider).
8. Click Save.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords and content drop-down in the section menu.
3. Click Audiences.
4. In the 'Exclusions' module, select Edit exclusions.
5. Click Campaign or Ad group from the 'Select level for editing audience segments' list.
6. Select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.
7. Use the 'Search' and 'Browse' options to find and select the segments that you want to exclude.
8. Tick the box next to the segment that you'd like to exclude. This will remove them from your targeting.
9. Click Save