This is an instructional article about how to set up call campaigns.
If your primary business goal is to get phone calls to your business, create call campaigns. Call campaigns allow you to focus on getting more calls straight from your ads. With these campaigns, you can use CPC bidding based on the value of a call to your business. You can also add your existing phone information to your new ads and attach select assets to your call campaigns. For more information, start with About call campaigns.
Before you begin
To show phone numbers with your ads, add a verification URL when creating your ads. This URL should link to a landing page where Google can confirm the phone number you'd like to show on your ads. The phone number on your landing page must match the number you show in your ads. Learn more about Call ad requirements.
Instructions
If the information in this article doesn’t reflect what you’re seeing in your account, you may have a different version of goals. For information on your version, please see this article.
Create a new call campaign
To create your new campaign:
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the plus button
, then select New campaign.
- Select the Sales or Leads goal. Note: You can also choose to create your campaign without a goal by selecting Create a campaign without a goal’s guidance.
- If this step doesn’t reflect what you’re seeing in your account, select a campaign type first then select a goal. Learn more about goals in the new Google Ads experience.
- Select the Search campaign type.
- Under “Select the ways you'd like to reach your goal”, check the box next to “Phone Calls” and input your phone number.
- Click Continue.
- Enter your campaign name at the top of the page.
- In the “Add Display Network” card, select “No” (call ads don’t show on the Display Network).
- Select your target goal and adjust your bidding options.
- Enter your daily budget and select any other settings you’d like for your campaign.
- Click Save and continue.
Create a new call ad
To create your new ad:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Click the plus button
- Select Call ad.
- Click Select an ad group to save your ad and choose which ad group you want.
- Enter:
- Two headlines (optional, but recommended)
- Your business name and phone number (required)
- Two descriptions (the second description is optional)
- Your Final URL (optional, but recommended)
- Your Verification URL (optional if a Final URL is provided)
- A display path (optional)
- Your display URL and verification URL (optional)
Tip
Adding two headlines is recommended, as it allows you to show additional text in your ads. For example, if you’re an insurance company using a headline that shows your business name, your second headline could show your official site, policy details, special offers, or a call to action for customers to get a quote.
- Under "Conversion action," select a conversion action.
- Click Save new ad.
Create a new ad group
First create your new ad group:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ad groups.
- Select the campaign to which you would like to add your new ad group.
- Enter your ad group name and keywords. You can use the “Get keyword ideas” tool on the right to get keyword ideas relevant to your business.
- Click Save and continue when you’re done setting up your ad group.
Then create your ad:
- Click anywhere in the “New ad” box.
- Enter:
- Two headlines (optional, but recommended)
- Your business name and phone number (required)
- Two descriptions (the second description is optional)
- Your Final URL (optional, but recommended)
- Your Verification URL (optional if a Final URL is provided)
- A display path (optional)
- Select what type of phone number you would like to show on your ads.
- Click Save and continue.
Note
In addition to the information you provide during ad creation, assets, including location assets, structured snippet assets, and callout assets, are also eligible to show with your ad.
In some countries, you can use phone numbers that don’t cost the same as local numbers. This table shows which numbers you’re allowed to use (in addition to local numbers). If you use a non-standard cost number, when people click the call button a disclaimer will appear saying that additional charges may apply.
| Country Name | Non-standard cost numbers |
|---|---|
|
UAE |
07000, 07005 |
|
Albania |
0808 |
|
Algeria |
0801 10, 0801 11, 0801 12, 0801 13, 0801 14, 0801 15, 0801 16, 0801 17, 0801 18, 0801 19, 0802 10, 0802 11, 0802 12, 0802 13, 0802 14, 0802 15, 0802 16, 0802 17, 0802 18, 0802 19 |
|
Armenia |
0801, 0802, 0803, 0804 |
|
Austria |
0810, 0820, 0821, 0828 |
|
Bosnia and Herzegovina |
082 |
|
Brazil |
0800, 3003, 4000, 4001, 4002, 4003, 4004, 4005, 4006, 4007, 4008, 4009 |
|
Czech Republic |
810, 811, 812, 813, 814, 815, 816, 817, 818, 819, 830, 831, 832, 833, 834, 835, 836, 837, 838, 839, 840, 841, 842, 843, 844, 845, 846, 847, 848, 849 |
|
France |
0810, 0811, 0819, 0820, 0821, 0825, 0826, 0884, 0890 |
|
Germany |
0180 |
|
Great Britain |
0843, 0844, 0845, 0870 |
|
Greece |
801, 806, 812, 825 |
|
Ireland |
1850, 1890 |
|
Israel |
1-700, 1-809 |
|
Jordan |
0810, 0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879 |
|
Lebanon |
090, 091 |
|
Liechtenstein |
900 22, 900 27, 900 28, 900 79, 901 23, 906 66, 0900, 0901, 0906 |
|
Macedonia |
0801, 0802, 0803, 0804, 0805, 0806, 0807, 0808, 0809, 0810, 0811, 0812, 0813, 0814, 0815, 0816, 0817, 0818, 0819, 0820, 0821, 0822, 0823, 0824, 0825, 0826, 0827, 0828, 0829, 0830, 0831, 0832, 0833, 0834, 0835, 0836, 0837, 0838, 0839, 0840, 0841, 0842, 0843, 0844, 0845, 0846, 0847, 0848, 0849, 0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0860, 0861, 0862, 0863, 0864, 0865, 0866, 0867, 0868, 0869, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879, 0880, 0881, 0882, 0883, 0884, 0885, 0886, 0887, 0888, 0889, 0890, 0891, 0892, 0893, 0894, 0895, 0896, 0897, 0898, 0899 |
|
Netherlands Antilles |
100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 690, 691, 692, 693, 694, 695, 696, 697, 698, 699 |
|
Norway |
810 00, 810 01, 810 02, 810 03, 810 04, 810 05, 810 06, 810 20, 810 21, 810 22, 810 23, 810 24, 810 25, 810 26, 810 27, 810 28, 810 29, 810 30, 810 31, 810 32, 810 33, 810 34, 810 35, 810 36, 810 37, 810 38, 810 39, 810 40, 810 41, 810 42, 810 43, 810 44, 810 45, 810 46, 810 47, 810 48, 810 49, 810 50, 810 51, 810 52, 810 53, 810 54, 810 55, 810 56, 810 57, 810 58, 810 59, 810 60, 810 61, 810 62, 810 63, 810 64, 810 65, 810 66, 810 67, 810 68, 810 69, 810 70, 810 71, 810 72, 810 73, 810 74, 810 75, 810 76, 810 77, 810 78, 810 79, 810 80, 810 81, 810 82, 810 83, 810 84, 810 85, 810 86, 810 87, 810 88, 810 89 |
|
Pakistan |
021 111, 022 111, 025 111, 040 111, 041 111, 042 111, 044 111, 046 111, 047 111, 048 111, 049 111, 051 111, 052 111, 053 111, 055 111, 056 111, 057 111, 061 111, 062 111, 063 111, 064 111, 065 111, 066 111, 067 111, 068 111, 071 111, 074 111, 081 111, 086 111, 091 111, 0232 111, 0233 111, 0235 111, 0238 111, 0242 111, 0243 111, 0244 111, 0292 111, 0293 111, 0294 111, 0295 111, 0296 111, 0297 111, 0298 111, 0453 111, 0454 111, 0457 111, 0459 111, 0542 111, 0543 111, 0544 111, 0546 111, 0547 111, 581111, 582111, 586111, 0604 111, 0606 111, 0608 111, 0722 111, 0723 111, 0726 111, 0822 111, 0823 111, 0824 111, 0825 111, 0826 111, 0828 111, 0829 111, 0832 111, 0833 111, 0835 111, 0837 111, 0838 111, 0843 111, 0844 111, 0847 111, 0848 111, 0852 111, 0853 111, 0855 111, 0856 111, 0922 111, 0932 111, 0937 111, 0938 111, 0939 111, 0942 111, 0943 111, 0944 111, 0945 111, 0946 111, 0963 111, 0965 111, 0966 111, 0969 111, 0992 111, 0993 111, 0944 111, 0995 111, 0996 111, 0997 111 |
|
Poland |
0801 |
|
Réunion |
0810, 0811, 0819, 0820, 0821, 0825, 0826, 0884, 0890 |
|
Romania |
0801 |
|
Slovakia |
0850, 0851, 0852, 0853, 0854, 0855, 0856, 0857, 0858, 0859, 0860, 0861, 0862, 0863, 0864, 0865, 0866, 0867, 0868, 0869, 0870, 0871, 0872, 0873, 0874, 0875, 0876, 0877, 0878, 0879, 0880, 0881, 0882, 0883, 0884, 0885, 0886, 0887, 0888, 0889, 0890, 0891, 0892, 0893, 0894, 0895, 0896, 0897, 0898, 0899 |
|
Spain |
901, 902 |
|
Switzerland |
0840, 0842, 0844, 0848 |
|
Tanzania |
0840, 0860, 0861 |
Missed call option (India only)
Users in India have the option to place a phone call directly, or select the missed call option. If a user selects missed call, their outgoing call is automatically disconnected. Shortly after, users will receive an automated call back. When users pick up, they will hear a prerecorded message asking them to wait while the call is connected. Google Ads will then place a separate call to the advertiser, and when both the user and advertiser are on the line, the calls will be connected. The advertiser will see a Google phone number as the caller ID when a missed call is placed.
The missed call option is automated, and advertisers don’t need to take any steps to set it up. Learn more About missed calls in India.
