Accelerated Mobile Pages (AMP) is an open source standard that allows you to create web pages that load quickly on mobile browsers. To help provide a better mobile user experience, you can create AMP versions of your landing pages.
Benefits of using AMP pages with Google Ads
AMP pages load faster than all but the most optimised HTML pages. This reduces the amount of time between when someone clicks your ad and when they see your landing page. In general, faster load times reduce abandonment and bounce rates, which can increase conversions and improve your overall ad performance. Learn more about latency impact
How to create AMP pages
You can create AMP versions of your landing pages using the AMP HTML format and AMP JavaScript. To get started, use the Google Ads Developer Guidelines for AMP pages.
Send ad traffic to your AMP landing page
Once you’ve created an AMP version of a landing page, you can treat it like you would any other mobile landing page. To route users to your landing page, enter the AMP page URL into the Mobile URL field of your ads or in the Mobile URL field of your keywords. Then when a mobile user clicks your ad, they’ll be sent to your AMP landing page.
Tip
Make sure that the URL points to your domain: https://example.com
Not to the copy in the Google AMP Cache: https://cdn.ampproject.org/c/s/example.com
