If you’re happy with the results of your experiment, you can apply your experiment to the original campaign or convert your experiment into a new campaign. This article explains what happens to your original campaign when you apply an experiment or convert to a new campaign, and describes how to apply or convert your experiment.
How it works
If you apply your experiment to your base campaign, the changes that you were testing in your experiment will be applied to your original campaign.
If you convert your experiment into a new campaign, your original campaign will be paused and your experiment will show with your other campaigns as a regular campaign. It’ll have the same budget and dates as your original campaign.
Whether you apply your experiment to the original campaign or create a new campaign, performance data for both the original campaign and experiment will be preserved.
Instructions
How to apply your experiment to the original campaign
If you apply your experiment to the original campaign, your experiment will end and the changes in your experiment will be applied to the original campaign.
- In your Google Ads account, find the experiment that you want to apply.
- In the top right-hand corner of your experiment page, click Apply.
- Select Update your original campaign.
How to convert your experiment into a new campaign
If you convert your experiment from one campaign to a new campaign, your experiment will appear in 'All Campaigns' and the new campaign will run normally. The original campaign will be paused.
- In your Google Ads account, find the experiment that you want to apply.
- In the top right-hand corner of your experiment page, click Apply.
- Select Convert to a new campaign.
