Google Ads and Local Services Ads Terms and Conditions

You can find the latest Google Ads and Local Services ads terms and conditions for your country in the Policies & terms section at the bottom of the menu in the lead inbox.

Google is always improving its ads programmes. As part of that effort, we continually update the contractual terms that govern the relationship between Google and its advertisers.

What you need to do

To continue advertising with Google Ads and Local Services ads, you’ll need to accept the updated terms. If you don’t accept the terms, your campaigns may be paused until you accept them. To keep your Google Ads and Local Services ads running, we recommend reviewing and accepting the terms as soon as possible. You'll have 45 days to review and accept the new terms. If you don’t want to accept the new terms, your ads will no longer be eligible to serve and you should close your account. To do so, contact the support team.

Where to find the new terms and how to accept them

Please carefully review the updated Google Ads Terms and Conditions and the updated Local Services Ads additional terms:

Starting in mid-September 2017, you'll be prompted to accept these new terms in the Local Services ads app and your lead inbox on desktop.

Alternatively, if you also use Google Ads to run other ad campaigns on Google, you can review and accept the new Google Ads Terms and Conditions by signing into your Google Ads account. Note that you’ll still need to accept the Local Services Ads Additional Terms via the Local Services Ads app or lead inbox on desktop starting in mid-September 2017.

Bear in mind that if you don't accept the new terms, your ads will be ineligible to show.

What’s changed?

Google can't interpret the new terms for you or provide an analysis of how the previous versions (listed below) compare to the new. There are quite a few changes, and as with any legal document, you might consider consulting a lawyer if you have legal questions. The new terms include these key updates:

More flexibility to notify or inform advertisers by phone calls, text messages and emails
New provisions related to how products and features are tested within Google Ads
New provisions related to the disclosure of technical errors and bugs within Google Ads
Arbitration provisions from the Local Services Ads Additional Terms are now part of the Google Ads Terms and Conditions

What hasn't changed

Accepting the new terms doesn't change any of your ad or budget settings. As always, you’ll continue to control your settings in the Local Services ads app, your lead inbox on desktop or, for other Google Ads campaigns, the Campaign tab of your Google Ads account.

Previous terms and conditions

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