You can use your Smart campaigns to make the most of your ad space and showcase key points about your business that are accurate, concise and engaging. Use the guidelines in this article to create ads that better reach your potential customers.
1. Highlight what makes your business, product or offer unique
Do you offer special menu items or a large selection of products? Highlight features that make your business stand out from the competition.
2. Include prices, deals and exclusives
If you have something special to offer, make sure your customers know it. Give them what they need to help make their decision.
3. Include a call to action
You can use strong verbs and phrases like 'Call today', 'Purchase' or 'Make an appointment' in your ads to let your customers know what they can expect on your landing page.
4. Include relevant search terms in your ad text
This can catch the attention of customers who searched for words related to your business, and it shows that your ad is related to what they want.
5. Match your campaign to your website
Make sure the promotions or products in your campaign are also mentioned on your website. If visitors don't find what they expect to view when they reach your site, they may leave.
6. Keep it professional
Polish up your campaigns by double-checking your spelling and grammar. Add between two and four descriptions and try capitalising the first letter of each word in your ads' headlines to draw attention to your ads.
