Improve your Smart campaign's performance

If your Smart campaign has been running for a while and you’re in need of ways to improve results, check out these tips to ensure that your campaign is set up to reach the right customers.

Choose the right keyword themes for your Smart campaigns

The keyword themes you choose help to determine when your ads appear, so make sure that your keyword themes are accurate, precise and relevant to your business.

Learn more About keyword themes in Smart campaigns

Check your location settings

You’ll want your ads to appear in the places that your business serves, for example, if you want to reach customers that are 30 miles from your business, make sure to set up your ads accordingly. This also keeps your ads from appearing in areas that your business doesn’t serve.

Learn more about location settings in Smart campaigns

Review your budget

A competitive budget helps ensure that your ads get the right amount of exposure to customers. When you create your Smart campaign, we’ll recommend a budget based on average click volume for your business type and your location. Choose a budget that you’re comfortable with, while also allowing you to serve your ads as frequently as you’d like.

Learn more about how to edit your budget for Smart campaigns

Write effective ads

Your ad gives you the chance to showcase your business and attract potential customers. An effective ad clearly and accurately describes your business and distinguishes you from your competition. Review your ads regularly to make sure that they’re sending the right message, or let us help you improve your ad text with ad suggestions.

To help ensure that your ads meet your chosen goals, use the following guidelines:

• Write between three and 15 headlines with no more than 30 characters each
• Write between two and four descriptions with no more than 90 characters each

Learn more about how to write an effective ad for Smart campaigns

Review six tips for successful Smart campaigns

Write different versions of your ad

For best results, we recommend that you take advantage of the three ad maximum, by adding three different versions of your ad for each Smart campaign. There's no additional cost to having more than one ad and it also allows Google to optimise your campaign performance based on the best-performing ad.

To add more than three ads, create a new Smart campaign.

Provide a great website experience

A customer clicked your ad. Now what? Make sure that once they get to your website, it’s easy to find what they came for. Think like a customer: choose a landing page that has all the information promised in the ad. If customers don’t find what they want, they’re more likely to leave.

Review Tips to improve your website

Compare your mobile site speed

Opt in for customised help and performance suggestions

Over time, if we notice that the performance of your Smart campaigns could be improved, we'll send you emails with customised help and suggestions. To enable this:

1. In your Google Ads account, click the Admin icon .
2. Click Preferences.
3. Click Notifications along the top to reach the 'Notifications' page.
4. Check if you have opted to receive customised help and performance suggestions for your account.