To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns iconand open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
- New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
This article explains the steps you need to follow to update and manage your existing customer lists.
Once your customer data file has been uploaded, you have the option of updating your customer list. Learn more about how to create a customer list.
To successfully use your customer data file, it’s important to ensure that you format your customer list correctly.
Refresh your Customer list audiences regularly so that your most important customers remain in your audiences targeting.
Before you begin
For an overview of how Customer Match works, read about Customer Match.
For more information about how Google uses the customer data files you upload and how the matching process works, read How Google uses Customer Match data.
Instructions
To replace all of the data in the existing customer data file with a new file, use the "Replace existing list with a new file" option. To add or remove specific customer contact information, use the "Add more customers” or "Remove specific customers" options.
How to replace your existing customer list
- In your Google Ads account, click the Tools icon
.
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Click the Audiences tab at the top of the page.
- In your table of audiences, click your Customer Match segments.
- In the “Customer list” panel, click the 3 dot icon
and select Edit.
- Select the Replace existing list members with a new customer list option.
- Choose whether to upload a plain text data file or a hashed data file.
- If you choose to upload customer data in plain text, the private customer data in your file (Email, Phone, First Name, and Last Name) will be hashed on your computer using the SHA256 algorithm before sending it securely to Google's servers. Country and Zip data won’t be hashed.
- If you choose to hash your data, make sure it meets the requirements described in the Data file upload requirements section of this article.
- Choose your new file.
- If you agree, check the box “This data was collected and is being shared with Google in compliance with Google's policies.”
- Set a membership duration. The default membership duration is unlimited, but you can set a custom time limit.
- Click Save.
and select Edit.How to add data to an existing customer list
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Click the Audiences tab at the top of the page.
- In your table of audiences, click your Customer list.
- In the “Customer list” panel, click the 3 dot icon
- Select the Add more customers option.
- Choose whether to upload a plain text data file or a hashed data file.
- If you choose to upload customer data in plain text, the private customer data in your file (Email, Phone, First Name, and Last Name) will be hashed on your computer using the SHA256 algorithm before sending it securely to Google's servers. Country and Zip data won’t be hashed.
- If you choose to hash your data, make sure it meets the requirements described in the Data file upload requirements section of this article.
- Choose the file that contains the data you want to add.
- If you agree, check the box “This data was collected and is being shared with Google in compliance with Google's policies.”
- Set a membership duration. The default membership duration is unlimited, but you can set a custom time limit.
- Click Save.
How to remove data from an existing customer list
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Click the Audiences tab at the top of the page.
- In your table of audiences, click your Customer list.
- In the “Customer list” section, click the 3 dot icon
- Select the Remove specific customers option.
- Choose whether to upload a plain text data file or a hashed data file.
- If you choose to upload customer data in plain text, the private customer data in your file (Email, Phone, First Name, and Last Name) will be hashed on your computer using the SHA256 algorithm before sending it securely to Google's servers. Country and Zip data won’t be hashed.
- If you choose to hash your data, make sure it meets the requirements described in the Data file upload requirements section of this article.
- Choose the file that contains the data you want to remove.
- If you agree, check the box “This data was collected and is being shared with Google in compliance with Google's policies.”
- Set a membership duration. The default membership duration is unlimited, but you can set a custom time limit.
- Click Save.
How to remove an existing customer list
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Click the Your data segments tab at the top of the page.
- In your table of audiences, click your customer list.
- In the “Customer list” section, click the 3 dot icon
- Select Remove List.
