A Google Click ID (GCLID) is required to identify Google Ads attribution for both Google Ads and third-party app analytics tools. Ensure that your account has auto-tagging enabled so that Google Ads attaches the GCLID to your URL.
Set up auto-tagging
- In your Google Ads account, click the Admin icon
.
- Click Account settings.
- Click the Auto-tagging section.
- You'll be able to check the current status of auto-tagging for your account. To turn auto-tagging on or off, click to check or uncheck the box next to “Tag the URL that people click through from my ad”.
- Click Save.
Note: Auto-tagging is not compatible with 3PAS ads.
