A Google Click ID (GCLID) is required to identify Google Ads attribution for both Google Ads and third-party app analytics tools. Ensure that your account has auto-tagging enabled so that Google Ads attaches the GCLID to your URL.
Set up auto-tagging
- In your Google Ads account, click the Admin icon
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- Click Account settings.
- Click the Auto-tagging section.
- You'll be able to check the current status of auto-tagging for your account. To turn auto-tagging on or off, click to tick or untick the box next to 'Tag the URL that people click through from my ad'.
- Click Save.
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Note: Auto-tagging is not compatible with 3PAS ads.
