Local actions conversion goals are supported in Performance Max to improve your offline conversions in both Performance Max for shop goals and Omni goals campaigns.
Local actions conversions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a shop), during or after interacting with an ad for that advertiser. Since local actions conversions happen on Google’s products and services (for example, Google Maps), local actions are automatically defined by Google Ads. Local actions conversion data is aggregated. Local action conversions are only available to certain advertisers. They are not available to advertisers with sensitive location categories related to healthcare, religion, sexual content and children.
If your account records conversions associated with these local actions, you’ll find them in the 'Conversion actions' table along with any other conversion actions that you’ve defined. You can also view these in any of your Google Ads reports by segmenting the 'All conversions' column by conversion action. By default, conversions associated with local actions conversions are not included in the 'Conversions' column. Learn more About account-default conversion goals.
Review the following table of local actions conversions:
| Conversion | Description |
|---|---|
| Clicks to call | Clicks on the 'Call' button on any Google location-based ad or service after an ad interaction. |
| Local actions – Directions | Clicks on the 'Get directions' button on any Google location-based ad or service after an ad interaction. |
| Local actions – Website visits | Clicks on the website link on any Google location-based ad or service after an ad interaction. |
| Local actions – Other engagements | Clicks on other tracked user actions (for example: share location, save and more.) on any Google location-based ad or service after an ad interaction. |
| Local actions – Orders | (Vertical specific) Clicks on the 'Order' button on any Google location-based ad or service after an ad interaction. |
| Local actions – Menu views | (Vertical specific) Clicks on the menu link on any Google location-based ad or service after an ad interaction. |
