There are only a small group of click measurement providers approved to measure specific ad interaction events on Google-hosted properties for Local inventory ads (LIA), and Model Automotive ads. To make sure your ads don't serve without measurement, the Google Ads team has paused all ad groups making third-party calls to unapproved providers.
Unless you've authorized your account to continue running the impacted ads, previously created ads will be paused to prevent them from serving without measurement.
Learn more about approved click measurement providers for interaction events
We offer restricted data processing for local inventory ads. Google disables callouts to third-party ad trackers for users Google determines are in applicable U.S. states.
For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.
Learn more about helping retailers comply with U.S. states privacy laws in Google Ads
This article describes Google’s policies with regard to the use of click measurement providers for paid ad interactions in Local inventory ads and Model Automotive ads.
Ad interactions for these particular ad types include clicks to your website, as well as the following:
| Ad type | Interaction event |
| Local inventory ads | If you are using a Google-hosted local storefront (GHLS), when the user clicks on your local inventory ad and is directed to a Google-hosted page, it is counted as an engagement. |
| Model Automotive ads |
If the user performs 2 or more swipes in the gallery, reaching the third image in the gallery is captured as an intentional swipe, and is counted as an engagement. |
You can use a click measurement provider to measure ad interaction events, including clicks, using tracking templates.
Approved click measurement providers
As of December 26, 2019:
- If you are using one of the approved click measurement providers, Google will apply the tracking template to ad interactions that occur on Google-hosted pages, including clicks to your website. This means you will be able to measure both clicks to your site and the paid ad interactions on Google hosted page.
- If you are using a click measurement provider that isn't approved by Google, Google will only apply the tracking template to clicks to your site. This means you won't be able to measure other paid interactions on Google-hosted pages. You will, however, still be able to measure clicks externally using these providers.
- We will be offering restricted data processing for local inventory ads, as a tool for you to consider for your compliance with various laws. Google will disable callouts to third-party ad trackers.
- For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.
Kenshoo and Marin have been approved to measure the interaction events of Local inventory ads, and Model Automotive ads, alongside Search Ads 360 (formerly DoubleClick Search).
