Before you begin
If your company isn't a Partner or Premier Partner, read the article How to become a Partner or Premier Partner to learn more about the requirements.
Guidelines
- Google Partners must follow the badge usage guidelines below. Failure to comply with these guidelines shall constitute a breach of the Google Partners Terms of Service.
- Only Partners or Premier Partners can display the Google Partner badge or the Premier Partner badge.
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There are two Google Partner badge formats: one that can be used on online properties (the 'HTML snippet') and one that can be used on certain printed marketing materials.
- The Partner badge or Premier Partner badge cannot be used in any manner that implies a relationship or affiliation with Google. The badge cannot be used in a way which may indicate that Google sponsors your company or endorses any of your products, services or information provided.
- The badge cannot be used in a way that can be reasonably interpreted to suggest that editorial content has been authored by or represents the views or opinions of Google or Google personnel.
To learn more about how to best use the Google Partner or the Premier Google Partner badge, download the Google Partners brand playbook for agencies
Where to show the badges
Websites
You may only display the Google Partner or Premier Partner badge on your company website or the additional websites listed on your Company details page. You must use the badge HTML snippet. Only using the marketing badge asset isn't compliant with the badge guidelines. You can't imitate the badge in any manner on your company website or the additional websites.
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You can't show the Partner or the Premier Partner badge on any website that violates any law or regulation, or otherwise violates Google's editorial policies. |
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You can't show the Partner or the Premier Partner badge on any materials, such as websites, that contain or display the following:
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You can't show the Partner or the Premier Partner badge on any materials, such as websites, that advertise Search Engine Optimisation (SEO) services without a prominent notice saying such SEO services aren't verified or endorsed by Google. |
Marketing materials
You must use the Partner badge or the Premier Partner badge in your marketing materials to indicate that you've earned the distinction of qualifying as a Partner or a Premier Partner. The badge can't be imitated in any manner on your marketing materials.
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Here are some examples of marketing materials where you can show the badge:
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If you show the Partner or the Premier Partner badge on online materials or in emails, it must link to your company's Partner public company profile page. |
How to show the badges
Appearance
| You can resize the Partner or the Premier Partner badge to fit on your marketing materials as long as you maintain the aspect ratio and colours of the badge. | |
| If you're using the Partner or the Premier Partner badge on a web page, you must maintain a minimum spacing that's no less than 1/2 the height of the badge between each side of the badge and other graphic or textual elements on your web page as indicated by the Badge Guidance for the Google Partners programme. | |
| If you're using the Partner or the Premier Partner badge on any collateral, you must include your company branding. | |
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You can't remove, distort or alter the Partner or the Premier Partner badge. |
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You can't translate the badge or otherwise localise it into any other language. |
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You can't display the Partner or the Premier Partner badge as the most prominent element in your marketing materials, including your website, or so that it appears larger or more prominent than your company name or logos. |
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You can't frame or mirror any Google page (including the page that appears in response to a click on the Google logo or Google search box). |
General guidelines
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You can't incorporate the Partner or the Premier Partner badge or elements of the badge into your company logos or app/product icons. |
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You can't put the Partner or the Premier Partner badge on any products or promotional items. |
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You can't display the Partner or the Premier Partner badge in a manner that is in Google's sole opinion misleading, defamatory, infringing, libellous, disparaging, obscene or otherwise objectionable to Google. |
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You can't display the Partner or the Premier Partner badge on invoices or any similar business documents. |
